BS4S47 - Contemporary Marketing & Entrepreneurship 01 Sep 2024 - 31 Aug 2030 | Version 1
Associated Module Information
| Module Code: | BS4S47 | ||
|---|---|---|---|
| Module Title: | Contemporary Marketing & Entrepreneurship | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Professional Development | ||
| Faculty Sub Group: | Professional Development | ||
| Module Leader: | Bharati Rathore | ||
| Module Team: | Tiansheng Yang, Claire Reed | ||
| First Intended Intake: | SEP 2024 | Final Year of Intake: | 2029 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2024 |
| Valid To | 31 Aug 2030 |
Module Aims
1. Equip students with a deep understanding of entrepreneurship principles to foster innovative thinking and effective problem-solving in business.
2. Explore the integration of sustainability, ethics, and societal impact within marketing practices, in alignment with global trends and challenges.
3. Enhance students' practical skills in contemporary marketing and entrepreneurship through the application of theoretical concepts to real-world scenarios and projects.
Content Summary
This module provides an in-depth exploration between contemporary marketing and entrepreneurship, examining how innovative marketing strategies can significantly enhance entrepreneurial ventures. Students will delve into the latest marketing trends, digital tools, and analytics to understand how to engage with and captivate modern audiences effectively.
Key themes include the impact of digital transformation on consumer behaviour, the importance of brand storytelling, and the strategic use of social media platforms. The course emphasizes the role of sustainability and ethics, encouraging students to integrate these considerations into entrepreneurial initiatives that contribute to societal change. Apart from it entrepreneurship will cover indicative content such as identifying market opportunities, developing business models and managing risk. Students will explore the entrepreneurial process, from ideation to venture creation, focusing on key principles such as innovation, resilience, and adaptability.
Through case studies, practical projects, and collaborative learning, students will gain hands-on experience in crafting marketing campaigns and creating enterprises blueprints,
that are both innovative and socially conscious. The module aims to equip students with the skills and knowledge needed to become forward-thinking strategic marketers and entrepreneurs capable of launching and growing ventures in today's fast-paced, digital-driven business landscape.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Practical Classes and Workshops | 30 |
| Fieldwork | 12 |
| External Visits (including Fieldtrips) | 10 |
| Independent Study? | 66 |
| Directed Study (including online Independent learning) | 20 |
| Formative Assessment - Independent | 12 |
| Active/Simulation based | 10 |
| Groupwork | 10 |
| Interdisciplinary Work | 10 |
| Problem/Challenge based learning | 10 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Develop and effectively communicate strategic marketing plans that blend contemporary managerial approaches with innovation, ethics, and societal impact. |
| LO2 | Demonstrate entrepreneurship skills to drive innovation and strategic agility in business practices. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Field coursework 1 | Digital Marketing Campaign: A digital Marketing campaign designed using management methodologies and digital tools, showcasing the practical application of learned concepts and the student’s adaptability in employing various strategies and technologies. | 0 | 3000 | 60 | No | 40 |
| Synchronous Onsite Assessment | Time-constrained assessment (Onsite) 1 | Social Enterprise Blueprint: An individual, in-depth development of a social enterprise blueprint that addresses and provides innovative solutions to societal or environmental issues, aligning with selected Sustainable Development Goals (SDGs). Students will be tasked with creating a comprehensive social enterprise blueprint that encompasses market research, business modelling, strategy formulation, and implementation planning, utilizing entrepreneurship principles and analytical skills. | 120 | N/A | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Field coursework 1 | ✔ | ✔ | |
| Time-constrained assessment (Onsite) 1 | ✔ | ✔ | |