FA1S71 - Branding 01 Sep 2025 - 31 Aug 2029 | Version 0
Associated Module Information
| Module Code: | FA1S71 | ||
|---|---|---|---|
| Module Title: | Branding | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Jennifer Whitney, Sally Phillips, Callum Evans | ||
| First Intended Intake: | SEP 2025 | Final Year of Intake: | 2028 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 25 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2025 |
| Valid To | 31 Aug 2029 |
Module Aims
• Introduce students to key principles and concepts of branding in relation to the fashion industry.
• Explore the significance of brand differentiation, brand values and ethos.
Content Summary
This module will explore the means by which consumers are ‘targeted’ by brands (e.g. emotionally; passively; actively; via forms of digital and social media, etc).
Students will consider the ‘brand-system’ and brand connectivity within changing business environments. The importance of brand asset leverage into new markets and products will also be explored.
Alongside this, students will investigate current methods by which brands are communicated effectively, e.g. through advertising, marketing, product print and packaging. Primary and secondary research into brand assets and consumer connectivity will be conducted.
The module will also build on students’ technical skills and knowledge, demonstrating the application of a ‘toolkit’ of brand guidelines.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminars | 5 |
| Tutorials | 1 |
| Practical Classes and Workshops | 12 |
| Supervised time in studio/workshop | 6 |
| External visits (including fieldtrips) | 6 |
| Independent Study | 100 |
| Directed Study (including online independent learning) | 56 |
| Formative assessment - scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply a range of research sources and methodologies, analysing basic market and customer profile characteristics. |
| LO2 | Demonstrate fashion brand understanding through the creation of appropriate outcomes. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Research and analysis of a selected audience and target market | 0 | 2000 | 50 | No | 40 |
| Asynchronous Assessment | Project 1 | Creation a branding guideline that communicates brand values and ethos | 0 | 2000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Project 1 | ✔ | ✔ | |