BJ3S26BI - Ymarfer Llawrydd Proffesiynol 01 Sep 2025 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: BJ3S26BI
Module Title: Ymarfer Llawrydd Proffesiynol
Faculty: Faculty of Business and Creative Industries
Faculty Group: Film and TV
Faculty Sub Group: Film and TV
Module Leader: Paul Appleby
Module Team: Cleeve Jenkins, Ian Fitzell, Robert Molcher, Heledd Hardy, Robert Campbell, Paul Mallison, Gwyneth Moore, Bronwen Rickard
First Intended Intake: SEP 2025 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 6
Language: Welsh
Percentage of Module Taught in Welsh: 25
Equivalent Module: BJ3S26
HECOS codes: 100442 - journalism
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2025
Valid To 31 Aug 2026

Module Aims

To develop students for life as a bilingual freelance media professional after they graduate from the university; To enable students to develop their networking skills

To introduce students to: freelance tax and insurance requirements; networking and bilingual personal presentation skills To enable students to practice soft skills

Content Summary

The module will begin with a series of lectures and workshops by internal and external media and business professionals that will help students construct their identity as bilingual media professionals. This will include both an exploration of where students see themselves in the industry and how they might get there (e.g., business cards, CV and promo showreel).

Students will create an online identity for themselves which showcases their abilities.

In addition, they will organise a final group show promoting their skills and promotional material and present them to a panel.

Welsh language provision (25%) will be provided by a specialist team from USW and the industry where appropriate.

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 24
External visits 40
Independent Study 124
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Demonstrate an awareness of how to promote themselves and their work across a variety of platforms and situations by engaging with a contemporary media landscape.
LO2 Conduct a high standard of practice and technical ability in producing their own range of original self-promotional materials.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Presentation (Asynchronous) 1 Final Show - Participation in the planning, promotion and presentation of the group Final Year Show; to include a platform for the individual’s promotional portfolio. 0 N/A 50 No 40
Asynchronous Assessment Portfolio 1 Promotional Portfolio - Portfolio; to include, showreel, website, CV, Business cards and/or other platform-relevant material. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (Asynchronous) 1
Portfolio 1

Reading List

Creative Skillset (online) Creative Industries Skills Sector Council. http://creativeskillset.org (accessed 10th January 2016)

Rook, S. (2013) The Graduate Career Guidebook: Advice for Students and Graduates on Careers Options, Jobs, Volunteering, Applications, Interviews and Self-employment. Palgrave Macmillan

Miller, K. (2013) How to Make Money With Video - 9 Essential Steps To Successfully Producing and Selling Your Own Videos. Panorama Studios Press

Chell, E. (2001) Entrepreneurship: Globalisation, Innovation and Development. London: Thomson Learning.

Cottrell, S. (2010) Skills for Success: Personal Development and Employability. 2nd edn. Basingstoke: Palgrave MacMillan.

Donaldson, M.C. ((2008) Clearance and Copyright: Everything you need to know for film and television. 3rd edn. California: Silman-James. Gardiner, M. (2012) Build a Brand like Trader Joe’s. Kansas: Bikewriter.com.

Litwak, M. (2006) Dealmaking in the Film and Television Industry: From Negotiations to Final Contracts. 3rd edn. California: Silman-James.