4B020B - Developing a Marketing Mindset 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 4B020B | ||
|---|---|---|---|
| Module Title: | Developing a Marketing Mindset | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To introduce the core concepts, functions and scope of marketing.
To support a successful transition to higher education.
Content Summary
Marketing is the beating heart of any organisation and shapes the creation, communication, and delivery of value. This introductory module immerses students in foundational concepts, functions, and scope of marketing, positioning it as a philosophy (or way of thinking). Students will explore the interdisciplinary nature of the subject and will begin to develop a marketing mindset – essential for future modules. Weekly topics will unpack the marketing mix and the importance of context in marketing planning and decision-making. The module also supports students in navigating the transition to university, embedding foundational academic and professional skills to encourage success throughout the course and beyond.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 174 |
| Formative Assessment | 10 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Explain the core concepts and functions of marketing. |
| LO2 | Demonstrate a range of foundational academic and professional marketing competencies. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | Students will work in groups to prepare and deliver a presentation which explains the core concepts and functions of marketing in the context of a real-world brand (via a live brief) | 20 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✔ | ✔ | |