4B022B - Marketing Communications and Creative Content 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 4B022B | ||
|---|---|---|---|
| Module Title: | Marketing Communications and Creative Content | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Sofia Christidi | ||
| Module Team: | Callum Evans, Steven Wright | ||
| First Intended Intake: | SEP 2032 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To equip students with an understanding of key principles and tools of marketing communications and content.
To develop students’ ability to create campaign outputs.
Content Summary
Marketing communications are a crucial tool in facilitating connections and relationships with target audiences. Having established a solid foundation in marketing and consumer behaviour concepts, this module introduces students to central theoretical and practical elements of marketing communications and campaign planning. These elements include campaign ideation and planning, content creation, messaging style and various tools of communication. As creativity lies at the heart of communications, students will be encouraged to apply creativity principles to campaign outputs. This module is strategically delivered at the end of the first year as it allows students to apply foundational knowledge in developing a crucial skill in marketing – communication!
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 174 |
| Formative Assessment | 10 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Analyse and apply marketing communications and content concepts. |
| LO2 | Create marketing communications and content solutions. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | This assignment will simulate a real-world communications agency where students will pitch a campaign idea for a live client. | 15 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✔ | ✔ | |