Curriculum Information

This module builds on first-year learning and introduces students to the strategic and practical dimensions of digital marketing. Specifically drawing on concepts learned in ‘Marketing Communications and Creative Content’, it equips students with the skills to plan, implement, and evaluate digital campaigns. In this module, students will use data-driven insights, engage with a range of tools and platforms and develop customer-centric strategies aligned with organisational goals. Through hands-on learning and applied activities, students will collaboratively build confidence in digital marketing planning, implementation, and performance analysis across diverse channels. As the first module in the second year, it also supports a smooth transition to higher-level study by fostering increasing independence alongside academic and professional confidence.