Curriculum Information

This module provides students with a capstone opportunity to synthesise, refine, and apply advanced marketing knowledge and skills through a substantial, self-directed, and industry-aligned project. Delivered across two blocks, the module prepares students for transition into professional practice and/or further study by embedding the mindsets, behaviours, and capabilities associated with graduate success. Students will diagnose a complex marketing challenge, design and justify an appropriate methodological and project approach, and deliver a significant piece of work that demonstrates autonomy, critical evaluation, and professional judgement. Throughout the module, students will develop competencies in project planning, advanced research methods and problem-solving, professional communication, and collaborative working, supported by structured supervision and formative activities. Students will learn to use feedback strategically, hone academic resilience, and enhance their self-awareness, networking confidence, and career planning skills. By completing a substantial project, students consolidate learning from across the course, demonstrate readiness for graduate-level marketing roles, and evidence the ability to lead and manage meaningful solutions within a contemporary professional context