3B030E - Business in Action 01 Sep 2026 - 31 Aug 2032 | Version 0

Associated Module Information

Module Code: 3B030E
Module Title: Business in Action
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Jayde Howard
Module Team: Liam Newton
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 3
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

Content Summary

Learning and Teaching Methods

Activity Type Hours
Practical classes and workshops 56
Guided Study 154
Summative Assessment 60
Formative assessment 30
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Display an understanding of the core functions of business – HR, Marketing, Operations and Finance – and apply them to the context of a new startup business
LO2 Confidently present a complex idea to a business audience using suitable visuals to support effective communication

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Oral Assessment Presentation (Synchronous Onsite) 1 This module includes one assessed individual presentation at the end of the module. Students will be set a challenge at the start of the module to develop a profitable business, and will have to develop a plan for the business over the course of the module – to be presented in the final week in the form of a pitch to a potential investor in the business 10 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (Synchronous Onsite) 1

Reading List

Bailey, S. (2020) Academic writing for international students of business and economics. 3rd edn. Abingdon: Routledge. 

Boddy, D. (2024) Management: An Introduction. 9th edn. Harlow: Pearson Education. 

Cole, G.A. and Kelly, P. (2020) Management theory and practice. 9th edn. Andover: Cengage Learning.