4B005E - The Social Spotlight in Sport 01 Sep 2026 - 31 Aug 2032 | Version 2

Associated Module Information

Module Code: 4B005E
Module Title: The Social Spotlight in Sport
Faculty: Faculty of Business and Creative Industries
Faculty Group: Film and TV
Faculty Sub Group: Film and TV
Module Leader: Delme Parfitt
Module Team: Julie Kissick, James Rendell, Andrew Pearsall
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100439 - broadcast journalism 100440 - digital media 100442 - journalism 100445 - multimedia journalism
HECOS Code Weighting: 25 25 25 25

Document Version Information

Version 2
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

In up to 3 bullet points, provide the educational aims of the module. 

  • To develop students’ understanding of how sport reflects and shapes issues of identity, culture, and society within the contemporary media landscape. 

  • To equip students with the skills to communicate complex social and cultural debates about sport through clear, engaging, and ethical journalism. 

  • To encourage creativity, critical thinking, and audience awareness in producing media content that connects sport to wider public conversations. 

Content Summary

The Social Spotlight in Sport?introduces students to one of the central purposes of the BA Sports Journalism course — understanding and communicating the social, cultural, and ethical significance of sport through journalism. It encourages students to view sport not just as competition or entertainment but as a powerful lens for exploring identity, community, and social change. Through challenge-based learning, students investigate how sport connects to broader debates around nationality, gender, race, and representation, while developing the journalistic skills to translate these complex issues into engaging, accessible content for diverse audiences. 

The module situates students within the contemporary UK sports media landscape, analysing how broadcasters, digital platforms, and fan media shape public understanding of sport and society. Practical work focuses on producing socially aware journalism that informs, provokes discussion, and reflects professional standards. 

As a foundational – and the first - Level 4 module of the course,?The Social Spotlight in Sport?develops essential storytelling, analytical, and ethical awareness — establishing the reflective, inclusive, and industry-connected approach that underpins later modules. It aligns with the course aims by fostering confident, critically informed communicators capable of linking sport, culture, and public conversation across multiple media platforms. 

Learning and Teaching Methods

Activity Type Hours
Scheduled Learning and Teaching 56
Guided Study 10.5
Summative Assessment 60
Independent Study and self-directed learning 173.5
Total Hours Selected 116

Learning Outcomes

# Learning Outcome
LO1 Understand how sport connects to identity, culture, and representation within society.
LO2 Produce journalism that translates complex social and cultural issues into accessible and engaging content for diverse audiences.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Practical Coursework 1 (Asynch) Enables students to apply their emerging knowledge of sport, society, and media by developing a practical media plan that translates a social or political issue into accessible, public-facing journalism.The task supports active learning by asking students to take ownership of topic selection, apply theoretical understanding to practical challenges, and produce work suitable for contemporary media environments. 0 2000 70 No 40
Synchronous Onsite Oral Assessment Clinical Viva (Onsite) provides an opportunity for reflection, articulation, and feedback dialogue, consistent with the Framework’s focus on feedforward and student agency. The 10-minute live audio discussion encourages critical self-assessment, professionalism in verbal communication, and the ability to defend editorial decisions — all key employability and communication attributes in journalism 10 N/A 30 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Practical Coursework 1 (Asynch)
Clinical Viva (Onsite)

Reading List

Week 1 – Sport, Culture, and Identity 

Essential Reading 

  • Boyle, R. (2017) Sports Journalism: Changing Journalism Practice and Digital Media. Routledge. (Ch. 1–2: The social role of sport journalism). 

  • Carrington, B. (2010) Race, Sport and Politics: The Sporting Black Diaspora. Sage. 

Supplementary Reading 

  • Bruce, T. (2016) ‘New Rules for New Times: Sportswomen and Media Representation in the Third Wave’, Sex Roles, 74(7–8), pp. 361–376. 

  • Podcast: The Game Changers (Sue Anstiss) – Episode 1: Women’s voices in sport media. 

 

Week 2 – Representation and Power in Sports Media 

Essential Reading 

  • Horne, J. & Whannel, G. (2016) Understanding the Olympics. Routledge. (Ch. 4: Media and the Olympic spectacle). 

  • Rowe, D. (2019) Sport, Media and Mega-Events. Routledge. 

Supplementary Reading 

  • BBC Sport Editorial Guidelines on diversity and inclusion. 

  • The Guardian (2023) ‘Sport and Identity’ feature series. 

Week 3 – Fan Culture and Community 

Essential Reading 

  • Crawford, G. (2019) Digital Football Cultures: Fandom, Identities and Resistance. Routledge. 

  • Giulianotti, R. (2015) Sport: A Critical Sociology. Polity. (Ch. 6: Supporters and community). 

Supplementary Reading 

  • Fandomhub (2024) ‘Fan-led media in football: democratic voices or echo chambers?’ 

  • Podcast: The Athletic Football Podcast – “The rise of fan media”. 

Week 4 – Gender, Race, and Class in Sport 

Essential Reading 

  • Cooky, C. & Messner, M. (2018) No Slam Dunk: Gender, Sport and the Unevenness of Social Change. Rutgers University Press. 

  • Andrews, D. (2019) Making Sport Great Again: The Trump Era and the White Male Sporting Complex. Palgrave. 

Supplementary Reading 

  • TED Talk: Chimamanda Ngozi Adichie – The Danger of a Single Story. 

  • BBC 5 Live podcast: Outspoken – “Race, activism and the media”. 

Week 5 – Globalisation and Commercialisation of Sport 

Essential Reading 

  • Silk, M., Andrews, D. & Cole, C. (2017) Sport and Neoliberalism: Politics, Consumption and Culture. Temple University Press. 

  • Boyle, R. & Haynes, R. (2021) Power Play: Sport, the Media and Popular Culture. Edinburgh University Press. 

Supplementary Reading 

  • The Conversation (2024) ‘Sportwashing and global soft power’. 

  • Documentary: FIFA Uncovered (Netflix, 2023). 

Week 6 – The UK Sports Media Landscape 

Essential Reading 

  • Rowe, D. (2022) Global Media Sport: Flows, Forms and Futures. Bloomsbury. 

  • Chadwick, S. & Burton, N. (2020) Digital Transformation in Sports Media. Routledge. 

Supplementary Reading 

  • Reuters Institute Digital News Report (2024). 

  • Ofcom (2023) Sports Broadcasting Trends Report.