5B011E - Lights, Camera, Action! Content Production in Sport 01 Sep 2026 - 31 Aug 2032 | Version 1

Associated Module Information

Module Code: 5B011E
Module Title: Lights, Camera, Action! Content Production in Sport
Faculty: Faculty of Business and Creative Industries
Faculty Group: Film and TV
Faculty Sub Group: Film and TV
Module Leader: Andrew Pearsall
Module Team: Delme Parfitt
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100439 - broadcast journalism 100440 - digital media 100442 - journalism 100445 - multimedia journalism
HECOS Code Weighting: 25 25 25 25

Document Version Information

Version 1
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

The main aims of the module are: 

  • To develop students’ ability to plan, film, and edit compelling video journalism that meets professional and ethical standards. 

  • To foster creative, technical, and narrative skills in producing sports video content for different audiences and platforms. 

  • To encourage critical reflection on editorial decision-making, visual storytelling, and the ethical use of imagery in sports journalism. 

Content Summary

This module challenges students to plan, film, and edit professional-standard short-form and mid-length video packages that tell powerful sports stories across multiple platforms. Working to professional briefs, students will combine creativity with technical skill to produce content that captures the emotion, drama, and social significance of sport. The focus is on developing advanced storytelling through image, sound, and structure while considering ethical, editorial, and audience factors. Students will learn to manage the full production process — from idea generation and scripting to shooting, editing, and publishing — mirroring industry workflows. Through guided workshops and hands-on production tasks, they will strengthen both their technical proficiency and their ability to make informed editorial decisions. The module prepares students for higher-level production, broadcasting, and investigative work, supporting employability and enterprise through authentic, portfolio-ready outputs. 

Learning and Teaching Methods

Activity Type Hours
Scheduled Learning and Teaching 56
Guided Study 10.5
Summative Assessment 60
Independent Study and self-directed learning 173.5
Total Hours Selected 116

Learning Outcomes

# Learning Outcome
LO1 Plan, film, and edit professional-standard sports video packages across multiple platforms.
LO2 Evaluate editorial, narrative, and ethical choices in the visual storytelling process.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Portfolio 1 2–3 video packages (e.g., highlights, explainer, feature/interview) – approx. 2,000–2,500 words equivalent. Is an authentic, practice-based assessment that mirrors real-world video journalism production. It encourages students to manage the full production process — from idea to final edit — and to deliver work that meets professional standards of technical quality, storytelling coherence, and ethical responsibility. 3 2500 70 No 40
Asynchronous Assessment Self Reflective Assessment 1 Production blog containing reflective commentary on editorial and technical choices 0 N/A 30 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Portfolio 1
Self Reflective Assessment 1

Reading List

Week 1 – Introduction to Sports Video Production 

Essential Reading 

  • Millerson, G. & Owens, J. (2019) Video Production Handbook (6th ed.). Routledge. 

  • Boyle, R. & Haynes, R. (2021) Power Play: Sport, the Media and Popular Culture. Edinburgh University Press. 

Supplementary Reading 

  • Sky Sports News (2023) Visual Production Style Guide. 

  • YouTube Creator Academy: Storytelling for Video. 

 

Week 2 – Camera Skills and Storytelling 

Essential Reading 

  • Bowen, C. (2019) Grammar of the Shot (4th ed.). Routledge. 

  • Field, S. (2017) Screenplay: The Foundations of Screenwriting. Delta. 

Supplementary Reading 

  • BBC Academy (2023) Framing and Composition for News Video. 

  • Podcast: Creative Rebels – Episode on visual storytelling. 

Week 3 – Scriptwriting and Voiceover Techniques 

Essential Reading 

  • Boyd, A. (2018) Broadcast Journalism: Techniques of Radio and Television News (8th ed.). Routledge. 

  • Harcup, T. (2022) Journalism: Principles and Practice. Routledge. (Ch. 8: Writing for the ear). 

Supplementary Reading 

  • LinkedIn Learning: Voiceover for Journalists. 

  • Sky Sports Podcast: Inside the Edit Suite. 

Week 4 – Editing Workflows and Software 

Essential Reading 

  • Lang, J. (2020) Video Editing: The Art and the Process. Focal Press. 

  • Briggs, M. (2019) Journalism Next: A Practical Guide to Digital Reporting and Publishing. CQ Press. 

Supplementary Reading 

  • Adobe (2023) Premiere Pro Best Practices Guide. 

  • YouTube: Case Studies in Sports Editing. 

Week 5 – Ethics, Consent, and Visual Law 

Essential Reading 

  • Keeble, R. (2021) Journalism Ethics and Regulation (5th ed.). Routledge. 

  • Duncan, M. (2023) Essential Media Law for Journalists. Routledge. 

Supplementary Reading 

  • Ofcom (2023) Broadcasting Code: Accuracy and Fairness. 

  • IPSO: Image Use in Sports Journalism. 

Week 6 – Multi-Platform Adaptation and Reflection 

Essential Reading 

  • Pavlik, J. (2020) Converging Media. Oxford University Press. 

  • NCTJ (2023) Video Journalism Handbook. 

Supplementary Reading 

  • Reuters Institute (2024) Trends in Sports Video Consumption. 

  • Podcast: The Athletic – Behind the Lens.