5B013E - Campaign Connect: Making a Difference 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 5B013E | |||
|---|---|---|---|---|
| Module Title: | Campaign Connect: Making a Difference | |||
| Faculty: | Faculty of Business and Creative Industries | |||
| Faculty Group: | Film and TV | |||
| Faculty Sub Group: | Film and TV | |||
| Module Leader: | Delme Parfitt | |||
| Module Team: | Julie Kissick | |||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 | |
| Date Closed: | ||||
| Credit Value: | 30 | Credit Level: | 5 | |
| Language: | ||||
| Percentage of Module Taught in Welsh: | ||||
| Equivalent Module: | ||||
| HECOS codes: | 100439 - broadcast journalism | 100440 - digital media | 100442 - journalism | 100445 - multimedia journalism |
| HECOS Code Weighting: | 25 | 25 | 25 | 25 |
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To develop an understanding of how sport media and campaigns influence perceptions of health, wellbeing, and participation.
To enable students to plan and produce multimedia content that promotes wellbeing while maintaining editorial integrity.
To encourage critical thinking about the ethics, tone, and social responsibility of sport communication and advocacy.
Content Summary
This module challenges students to explore the power of sport media, public relations, and journalism in shaping public understanding of health and wellbeing. Through research, creative production, and critical reflection, students will examine how campaigns communicate social messages around participation, inclusivity, and mental health. Working with real-world examples and professional insights, students will design and produce responsible, evidence-informed multimedia content that raises awareness while maintaining journalistic integrity. The module blends analytical and practical learning, encouraging students to think strategically about tone, audience, and impact. By the end, students will understand how sport media can act as both a force for engagement and advocacy, developing the skills to produce authentic, ethical campaigns that align with public interest values.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Scheduled Learning and Teaching | 56 |
| Guided Study | 10.5 |
| Summative Assessment | 60 |
| Independent Study and self-directed learning | 173.5 |
| Total Hours Selected | 116 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate how sport media and campaigns frame wellbeing issues. |
| LO2 | Create multimedia campaign content that balances journalistic integrity with promotional strategies. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Campaign content plan with sample outputs (e.g. video, social content, design) – approx. 2,000–2,500 words equivalent | 0 | 2500 | 60 | No | 40 |
| Asynchronous Assessment | Case study 1 | 1,500-word analysis (or multimedia equivalent) of campaign strategies and outcomes | 0 | 1500 | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |
| Case study 1 | ✔ | ✔ | |