5B007E - Build the Brand: Creative Leadership 01 Sep 2026 - 31 Aug 2032 | Version 0

Associated Module Information

Module Code: 5B007E
Module Title: Build the Brand: Creative Leadership
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Claire Wright
Module Team: Sarah Campbell, Liam Newton
First Intended Intake: SEP 2026 Final Year of Intake:
Date Closed:
Credit Value: 30 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

  • To develop students’ understanding of the wide range of career structures within the creative industries.?

  • To equip students with the tools and strategies needed to build a sustainable, ethical, and digitally fluent career in the creative industries. 

  • To foster reflective, entrepreneurial, and inclusive approaches to creative career development. 

Content Summary

This module introduces students to the creative industries: one of the largest and fastest growing industries in Wales.  The module prepares students to embark on careers leading and operating large creative firms; as well as with the skills and confidence to work as freelancers or build portfolio careers in the creative industries—an increasingly common and dynamic route in today’s economy. Students will explore a range of business models, from solo practice to creative collectives and platform-based work, while developing their own professional identity, branding, and service offer.  

Through practical workshops, industry engagement, and reflective activities, students will build a digital portfolio and career plan tailored to their aspirations. The module also addresses key challenges such as pricing, client management, sustainability, and wellbeing. By the end of the module, students will be equipped with the knowledge, tools, and confidence to navigate flexible, self-directed careers in the creative sector. This module supports the course’s focus on enterprise, digital fluency, and preparing graduates for the evolving world of work. 

Learning and Teaching Methods

Activity Type Hours
Lectures 6
Practical Classes and Workshops 50
Groupwork 50
Guided Study 114
Formative Assessment 20
Summative Assessment 60
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate the structures, challenges, and opportunities of careers within the creative industries, including the impact of digital platforms, gig economies, and evolving business models.?
LO2 Develop and present a professional identity and toolkit, including branding, service design, pricing strategies, leadership skills, and client communication, demonstrating autonomy, initiative, and digital fluency.?

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Practical Written Work 1 requires students to produce a piece of writing for publication (in the form of a newspaper or magazine article, properly formatted) critically evaluating the creative industry in Wales and the challenges it faces – particularly focussing on careers, leadership styles, ethics and trends within the creative industrie 0 3500 70 No 40
Asynchronous Assessment  Web page/wiki  requires students to produce a piece of writing for publication (in the form of a newspaper or magazine article, properly formatted) critically evaluating the creative industry in Wales and the challenges it faces – particularly focussing on careers, leadership styles, ethics and trends within the creative industrie 0 N/A 30 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Practical Written Work 1 ✔ ✔
Web page/wiki  ✔ ✔

Reading List

Essential 

  • McRobbie, A. (2016). Be Creative: Making a Living in the New Culture Industries. Polity Press. 

  • Towse, R. (2019). A Textbook of Cultural Economics. Cambridge University Press. 

  • Tunio, M. N., et al. (2024). Sustainability in Creative Industries: Sustainable Entrepreneurship and Creative Innovations. Springer. 

Supplementary 

  • FitzGibbon, A., & Tsioulakis, I. (2022). Adaptive Approaches to Freelance Cultural Work. European Urban and Regional Studies. 

  • Gill, R., & Pratt, A. (2008). In the Social Factory? Immaterial Labour, Precariousness and Cultural Work. Theory, Culture & Society, 25(7-8), 1–30. 

  • Hancock, P., & Tyler, M. (2024). Precarity and Work in the UK Cultural and Creative Sector. In Performing Artists and Precarity (pp. 25–40). Springer. 

  • Miller, D. (2021). Building a StoryBrand: Clarify Your Message So Customers Will Listen. HarperCollins. 

  • Wheeler, A., & Meyerson, R. (2024). Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (6th ed.). Wiley.