6B002E - Avoiding Business Failure 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 6B002E | ||
|---|---|---|---|
| Module Title: | Avoiding Business Failure | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Rachael Rees-Jones | ||
| Module Team: | Liam Newton | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100078 - business and management | 100085 - human resource management | |
| HECOS Code Weighting: | 60 | 40 | |
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To enable students to use business analytics to diagnose the causes of organisational failure and identify opportunities for recovery, resilience, and growth.
To develop students’ ability to design and critically evaluate evidence-based change management strategies that build dynamic capabilities, with a particular focus on human resource management, leadership, and internal communication in adapting to technological and economic disruption.
To cultivate professional and transferable skills in analytical reasoning, collaborative problem solving, and persuasive communication, preparing students to navigate uncertainty and contribute to organisational survival and success in the AI-driven economy.
Content Summary
Every entrepreneur or businessperson aims to succeed – but not all of them end up doing so. This module explores one of the most pressing questions for modern businesses: why do businesses fail, and how can they adapt to survive and thrive in an age of disruption, innovation and continuous change.
This module introduces students to the analytical techniques they will need to identify the root causes of underperformance and develops their skills to create data-driven interventions that can lead to improved business performance – particularly focussing on core competences of HRM, leadership and internal marketing.
Through an exploration of case studies of both small and large businesses, by the end of this module students will have the confidence and ability to understand the root causes of business failure and take decisive action in uncertain and complex business situations.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lectures | 6 |
| Practical Classes and Workshops | 50 |
| Groupwork | 50 |
| Guided Study | 114 |
| Formative Assessment | 20 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically analyse organisational data to diagnose the causes of business underperformance and evaluate their implications for survival, resilience, and long-term success. |
| LO2 | Design and appraise evidence-based change management strategies that build dynamic capabilities, with particular focus on human resource management, leadership, and internal communication, to support organisational renewal. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | In their groups, students will then need to develop a presentation (followed by a Q&A session) detailing the causes of the underperformance and recommending interventions to improve the business performance | 20 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Podcast/Video | Creative Digital Output (Video) Individually, students will need to take on the role of a senior leader of the company in question, and produce a video (5 minute maximum) communicating the business position and change strategy to employees of the company. | 5 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✔ | ✔ | |
| Podcast/Video | ✔ | ✔ | |