5B009E - Analysing the Hustle: Opportunity or Reality? 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 5B009E | ||
|---|---|---|---|
| Module Title: | Analysing the Hustle: Opportunity or Reality? | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Liam Newton | ||
| Module Team: | Mary Hedderman, Jayde Howard | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100078 - business and management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
To develop students’ ability to critique and improve business ideas
To build students’ knowledge of the business environment relevant to an entrepreneurial context
To build students’ understanding of marketing and consumer behaviour theories that impact startup businesses.
Content Summary
Many students have ideas for a startup business. Some run their own side hustles. But what differentiates successful ideas from those that won’t work?
In this module, students consider the first step of successful entrepreneurship – refining the business idea and vision. Students will consider their own business ideas from the perspective of multiple business disciplines and tools, primarily including:
Analysing the business environment using tools such as a PESTEL analysis and Porter’s Five Forces to determine the competitive and business landscape;
Considering how marketing and consumer behaviour theories can be applied specifically to an entrepreneurial concept; and
Understanding how to conduct market research to test ideas with prospective customers
This module will assist students both in developing their own entrepreneurial ideas as well as equipping them with the theoretical and business insights necessary to refine ideas into the core of a successful business.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Practical Classes and Workshops | 50 |
| Groupwork | 50 |
| Guided Study | 114 |
| Formative Assessment | 20 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply tools such as Porters 5 Forces, PESTEL, and the Boston Box to a new business idea to determine its viability |
| LO2 | Analyse how theories of consumer behavior and marketing can be used to predict and understand the success of a new business venture. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice 1 | requires students to choose a startup business from the UK in the last 5 years that has not succeeded, identify the reasons why it hasn’t succeeded, and suggest how the business idea could have been modified for success, taking into account the marketing and economic theories covered throughout the module. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice 1 | ✔ | ✔ | |