6B006E - Starting Your Business: Innovator Incubator 01 Sep 2026 - 31 Aug 2032 | Version 0

Associated Module Information

Module Code: 6B006E
Module Title: Starting Your Business: Innovator Incubator
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Anthony Thomas
Module Team: Rachael Rees-Jones, Liam Newton
First Intended Intake: SEP 2026 Final Year of Intake:
Date Closed:
Credit Value: 30 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 101221 - enterprise and entrepreneurship
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

  1. To introduce students to the practical, legal, and financial considerations needed when starting up a business 

  1. To introduce students to the Business Model Canvas as a tool for strategic business planning, and develop students ability to use it in the context of their own start up businesses 

  1. To build students networks related to entrepreneurship and develop their confidence in sharing their own business ideas

Content Summary

This module is designed for students who aim to start their own entrepreneurial ventures following graduation, and guides students step-by-step through the strategic and practical considerations necessary when starting a new business.  Students will explore case studies of successful and unsuccessful startups, hear from graduates and entrepreneurs who have launched their own businesses, and develop networks of business partners that can assist in the startup process. 

Using Osterwalder’s Business Model Canvas as a foundation, students will explore their own business plans – identifying the legal, financial, marketing and practical challenges that all startup businesses face, and developing solutions to those challenges – with the goal that all students will complete this module prepared to start and succeed in their own entrepreneurial ventures. 

Learning and Teaching Methods

Activity Type Hours
Lectures 6
Practical Classes and Workshops 50
Groupwork 50
Guided Study 114
Formative Assessment 20
Summative Assessment 60
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Develop and critically evaluate a detailed plan for a startup business using Osterwalder’s Business Model Canvas
LO2 Confidently articulate and communicate the business plan to an audience of investors, future clients and future business partners for the purpose of gaining support for the startup business

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Portfolio 1 A detailed business model, presented using Osterwalder’s Business Model Canvas A 2-minute video summarising the business pitch aimed at future investors, staff and/or customers of the business A written narrative explaining the business model, the rationale behind it, and reflecting on what is needed to launch the business following graduation. 0 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Portfolio 1

Reading List

Kuratko, D. (2023) Entrepreneurship: Theory, Process, Practice, 12th Edition. Cenage Learning. 

Burns, P. (2023) New Venture Creation: A Framework for Entrepreneurial Start-Ups, 3rd Edition. Palgrave