6B005E - Bringing Strategy to Creativity 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 6B005E | ||
|---|---|---|---|
| Module Title: | Bringing Strategy to Creativity | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Tammy Laugharne | ||
| Module Team: | Liam Newton | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100078 - business and management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
For students to critically evaluate the strategic tension between artistic integrity and commercial viability, developing leadership approaches that foster both creative innovation and organisational sustainability
To develop students ability to apply business tools —including risk analysis, financial planning, and operational strategy— to the creative industries
Content Summary
Ready to transform raw inspiration into market-leading impact? This module bridges the gap between artistic vision and commercial execution, and develops your ability to apply strategic leadership principles to the creative industries.
For a creative firm to be successful, just having a great idea or artistic merit is not enough – instead, successful creative companies must balance their artistic and practical merits with the commercial realities of economic viability, sustainability, and profitability. This module will equip you with the tools you need – such as risk analysis, financial planning, and strategic leadership – to bridge this divide.
Ultimately, completing this module will help you master the art of turning abstract creative concepts into sustainable, high-value business propositions, preparing you for senior roles within the creative industries.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Practical Classes and Workshops | 50 |
| Groupwork | 50 |
| Guided Study | 114 |
| Formative Assessment | 20 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate the tensions between artistic innovation and commercial viability within the creative industries |
| LO2 | Create and evaluate a robust commercial proposition for a creative project, utilising advanced business tools—including financial modelling and risk analysis—to demonstrate operational feasibility and market potential. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice 1 | Students will choose an abstract creative concept (such as an indie film, a museum exhibit, a game prototype, etc) and must create a financially viable proposal to pitch this idea to a panel of investors. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice 1 | ✔ | ✔ | |