Week 1: Strategy foundations & industry challenge
Essential:
Johnson, G., Scholes, K. and Whittington, R. (2020) Exploring strategy.
Supplementary:
Mintzberg, H. (1994) The rise and fall of strategic planning. New York: Free Press. (Foundational
McKinsey & Company (2022) The state of strategy. Available at: https://www.mckinsey.com
Week 2: Competitive strategy in disrupted markets
Essential:
Grant, R.M. (2021) Contemporary strategy analysis.
Parker, G., Van Alstyne, M., & Jiang, X. (2017). Platform ecosystems. MIS Quarterly, 41(1), 255–266.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Supplementary:
Porter, M.E. (2008) ‘The five competitive forces that shape strategy’, Harvard Business Review, 86(1), pp. 78–93.
World Economic Forum (2023) Future of global competition. Available at: https://www.weforum.org
Ojanperä, T., & Vuori, T. O. (2021). Platform strategy: Transform your business with AI, platforms and human intelligence. Kogan Page Publishers.
Mithas, S., Tafti, A., & Mitchell, W. (2013). How a firm's competitive environment and digital strategic posture influence digital business strategy. MIS quarterly, 511-536.
Week 3: Financial modelling & value chain analysis
Essential:
Damodaran, A. (2020) Narrative and numbers: The value of stories in business. New York: Columbia University Press.
Supplementary:
Kaplan, R.S. and Norton, D.P. (2004) Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School Press.
Deloitte Insights (2023) Global finance trends. Available at: https://www2.deloitte.com
Week 4: Customer insight & strategic communication
Essential:
Day, G.S. (2020) ‘Closing the customer value gap’, Journal of Marketing, 84(1), pp. 1–24.
Van Der Pijl, P., Lokitz, J., & Solomon, L. K. (2016). Design a better business: New tools, skills, and mindset for strategy and innovation. John Wiley & Sons.
Supplementary:
Payne, A. and Frow, P. (2017) Strategic customer management: Integrating relationship marketing and CRM. 2nd edn. Cambridge: Cambridge University Press.
Salesforce (2023) State of the connected customer. Available at: https://www.salesforce.com
Week 5: Innovation, ethics & sustainability
Essential:
Weiss, J. W. (2021). Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.
Prahalad, C.K. and Hart, S.L. (2002) ‘The fortune at the bottom of the pyramid’, Strategy+Business, 26(1), pp. 2–14.
George, G. et al. (2021) ‘Innovation for inclusive growth: Towards a sustainable future’, Journal of Management Studies, 58(2), pp. 1–28.
Supplementary:
UN Global Compact (2021) Principles for responsible management education. Available at: https://www.unprme.org
Accenture (2022) Sustainability and strategy. Available at: https://www.accenture.com
Ojanperä, T., & Vuori, T. O. (2021). Platform strategy: Transform your business with AI, platforms and human intelligence. Kogan Page Publishers.
O’Reilly III, C. A., & Tushman, M. L. (2021). Lead and disrupt: How to solve the innovator's dilemma. Stanford University Press.
Week 6: Reflection & review – Global strategy integration
Essential:
Ghemawat, P. (2018) Redefining global strategy: Crossing borders in a world where differences still matter. Boston: Harvard Business Review Press.
Supplementary:
Khanna, T. (2015) Billions of entrepreneurs: How China and India are reshaping their futures and yours. Boston: Harvard Business School Press.
PwC (2023) Emerging markets outlook. Available at: https://www.pwc.com
Week 7: Individual reflection & synthesis
Essential:
Schön, D.A. (2017) The reflective practitioner: How professionals think in action. London: Routledge.
Supplementary:
Cunliffe, A.L. (2016) On becoming a critically reflexive practitioner. 2nd edn. London: Sage.