4B041E - Digital Communication and Fan Engagement (Online) 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 4B041E | ||
|---|---|---|---|
| Module Title: | Digital Communication and Fan Engagement (Online) | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | Tina Thomas | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
Introduce key ideas and practices in digital communication, fan engagement, and the online sport environment.
Develop practical digital skills in creating, managing, and evaluating fan engagement strategies.
Encourage ethical, inclusive, and purposeful communication that reflects professional standards in sport.
Content Summary
This Level 4 module introduces you to how digital communication shapes relationships between sport organisations and their audiences. You’ll explore how clubs use content, storytelling, and online communities to build loyalty and identity. You will learn to plan and evaluate digital strategies that engage fans, encourage inclusivity, and reflect ethical practice.
Working within your own club context, you’ll create and test digital campaigns using challenge-based learning. Each activity helps you think critically about the communication choices you make, measure impact through analytics, and understand what meaningful engagement looks like in sport. By linking theory with real-world experiences, this module builds your professional confidence and prepares you to communicate effectively in today’s fast-paced digital landscape.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 104 |
| Placement | 50 |
| Formative assessment | 30 |
| Summative assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply principles of digital communication and fan engagement to sport-based contexts, demonstrating creativity, inclusivity, and ethical awareness. |
| LO2 | Design and evaluate a digital communication plan using analytics, audience insights, and reflective practice. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice | Applied Digital student choice, where you can choose the format that best suits your skills and interests. Whether you prefer video, audio, graphics, or short-form writing, this task allows you to apply communication principles in a practical, creative way | 12 | N/A | 30 | No | 40 |
| Asynchronous Assessment | Portfolio | Digital Communication Campaign Portfolio, which brings together everything you have learned in the module. You will develop and justify a small-scale campaign for a sport organisation, showing how you use analytics, ethical considerations, and fan engagement principles to inform your work | 0 | 3000 | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice | ✔ | ✔ | |
| Portfolio | ✔ | ✔ | |