4B044E - The Business of Sport (Online) 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 4B044E | ||
|---|---|---|---|
| Module Title: | The Business of Sport (Online) | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | |||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100097 - sports management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
To develop students’ understanding of the structure, governance, and commercial dynamics of the global sports industry.
To enable students to explore and critically reflect on the role of sport as a business within diverse social, economic, and political contexts.
To foster students’ ability to apply strategic thinking to contemporary challenges in sport business, including revenue generation, stakeholder engagement, and innovation.
Content Summary
This module introduces you to the global sports industry, exploring its structure, key revenue streams, governance frameworks, and stakeholder dynamics. It provides foundational knowledge of how sport operates as a business, including consumer behaviour, data-informed decision-making, and emerging trends shaping the sector.
As part of the Level 4 curriculum, The Business of Sport sets the stage for deeper exploration in later modules such as Sports Finance & Analytics and Strategic Sports Development. It supports you in developing commercial awareness and strategic thinking, essential for careers in sport management, marketing, and policy.
Distinctive features include the integration of real-world case studies, use of industry data, and a focus on contemporary challenges. The module culminates in a written report assessment, encouraging students to critically analyse current business strategies within sport organisations.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 104 |
| Placement | 50 |
| Formative assessment | 30 |
| Summative assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Explain the structure, revenue streams, and stakeholder roles within the global sports industry, and discuss how these influence business decision-making in sport organisations. |
| LO2 | Identify emerging trends and challenges in the sport business sector and outline strategic responses used by organisations to adapt and innovate. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice | Student Choice | 6 | 800 | 30 | No | 40 |
| Asynchronous Assessment | Portfolio | Portfolio (Sport Business strategy report) | 0 | 3000 | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice | ✔ | ✔ | |
| Portfolio | ✔ | ✔ | |