5B047E - Sports Branding (Online) 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 5B047E | ||
|---|---|---|---|
| Module Title: | Sports Branding (Online) | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | |||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100440 - digital media | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
Examine how sport brands create, communicate, and sustain value through strategy, storytelling, and audience connection.
Apply creative and data-informed methods to reposition or refresh a sport brand for new or changing audiences.
Develop professional judgement and ethical awareness by using digital tools and inclusive communication to analyse, plan, and evaluate brand activity.
Content Summary
This Level 5 module explores how branding shapes the identity and reputation of sport organisations, athletes, and events. You’ll build on what you learned in Level 4 Digital Communication and Fan Engagement, moving from understanding how audiences connect with sport to how those connections are shaped strategically through brand decisions.
You will learn how to analyse, reposition, and communicate sport brands in ways that are creative, inclusive, and ethical. Working on a live or simulated brief, you’ll use theory, practice, and digital tools to plan and present a refreshed brand strategy. Each week combines conceptual input with applied learning and opportunities for feedback.
Your assessment follows a natural professional flow: you’ll first deliver a brand pitch to demonstrate insight and gain feedback, then use this to strengthen a final portfolio that evidences analysis, creativity, and strategic thinking. This module builds your confidence to communicate brand stories effectively in today’s sport and media environments.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 104 |
| Placement | 50 |
| Formative assessment | 30 |
| Summative assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Analyse and interpret the positioning and identity of sport brands using relevant frameworks and audience insight. |
| LO2 | Develop and justify a brand repositioning strategy that demonstrates creative thinking, strategic awareness, and ethical consideration. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio | Portfolio | 0 | 4000 | 60 | No | 40 |
| Asynchronous Assessment | Presentation (Asynchronous) 2 | (sports brand repositioning campaign) online | 15 | N/A | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio | ✔ | ✔ | |
| Presentation (Asynchronous) 2 | ✔ | ✔ | |