6B041E - Storytelling and Stakeholder Influence (Online) 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 6B041E | ||
|---|---|---|---|
| Module Title: | Storytelling and Stakeholder Influence (Online) | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | Tina Thomas | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
Critically examine how storytelling and communication strategy shape trust, perception, and engagement across sport and business.
Analyse how authenticity, ethics, and stakeholder identity inform narrative design and strategic influence.
Develop students’ ability to design and evaluate storytelling strategies that balance creativity, professional judgement, and the ethical use of digital and AI tools.
Content Summary
This Level 6 module positions storytelling as a strategic leadership tool, building directly on the communication and branding skills developed in Level 4 Digital Communication and Level 5 Sports Branding. While earlier modules explored how organisations communicate with audiences and shape brand identity, this module moves into the advanced practice of using narrative to influence stakeholders, manage perception, build trust, and drive meaningful action.
Students investigate how stories operate within sport organisations, sponsorship environments, athlete identity, crisis communication, community engagement, and strategic leadership. The module also examines how digital and AI-enabled tools are reshaping storytelling practice, helping students judge when technology enhances or undermines authenticity.
By the end of the module, students will be able to design ethical, inclusive, and purpose-driven narrative strategies that support organisational goals. This prepares graduates for roles requiring creative communication, stakeholder influence, and strategic decision-making across sport, business, and the wider media landscape.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 104 |
| Placement | 50 |
| Formative assessment | 30 |
| Summative assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate how storytelling and identity influence stakeholder engagement, trust, and perception in sport and business contexts. |
| LO2 | Design and justify a strategic storytelling plan that demonstrates creativity, reflective judgement, and ethical awareness in digital and AI-enabled communication environments. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio | (Strategic Storytelling Portfolio) | 0 | 6500 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio | ✔ | ✔ | |