5C001E - Market Research Project 01 Sep 2026 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | 5C001E | ||
|---|---|---|---|
| Module Title: | Market Research Project | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 40 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2027 |
Module Aims
To equip students with an ability to design and manage a marketing research project through the application of project management and marketing research methods.
Content Summary
In this module you can expect to explore:
· Project Management Fundamentals
· Project Management Tools and Techniques
· Project Proposals
· Stakeholder Management
· Planning and Scheduling
· Project Monitoring and Control
· Research Design and Methodology
· Ethical Considerations
· Qualitative Methods
· Quantitative Methods
· Data Collection and Sources of Data
· Data Analysis and Interpretation
· Reporting and Communication
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 24 |
| Tutorials | 48 |
| Project Supervision | 28 |
| Independent Study | 180 |
| Formative Assessment | 40 |
| Summative Assessment | 80 |
| Total Hours Selected | 400 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Design and manage a market research project. |
| LO2 | Apply project management tools and techniques. |
| LO3 | Analyse data using appropriate methods. |
| LO4 | Interpret research findings and communicate insights and/or recommendations. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice | Students will design, outline and justify a marketing research project in a format of their choice. | 20 | 2000 | 40 | No | 40 |
| Asynchronous Assessment | Report 1 | Students will collect and analyse data to communicate findings and reflect on the project. | 0 | 4000 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | |||
|---|---|---|---|---|
| LO1 | LO2 | LO3 | LO4 | |
| Student Choice | ✔ | ✔ | ✘ | ✘ |
| Report 1 | ✔ | ✔ | ✔ | ✔ |