7B001B - Marketing Leadership & Professional Growth 01 Sep 2026 - 31 Aug 2032 | Version 0

Associated Module Information

Module Code: 7B001B
Module Title: Marketing Leadership & Professional Growth
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Marketing
Module Leader: Jackie Harris
Module Team: Sofia Christidi, Alexandra Hollyman, Sian Jenkins
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 30
Equivalent Module:
HECOS codes: 100088 - leadership
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

The main aims of the module are: 

  • To enable students to critically evaluate and apply advanced leadership, self-management, and people management models relevant to business environments. 

  • To support the design of a personalised professional development plan through a critical audit of skills, experience, and aspirations, fostering self-directed learning aligned with leadership and career goals. 

  • To provide a framework for capturing, evidencing, and reflecting on the practice of leading and managing self, others, and work across the course. 

Content Summary

This module develops the student’s understanding of advanced leadership, self-management, and the ethical coordination of people and tasks in professional environments. It supports the development of reflective, adaptive, and responsible leadership and management. Students undertake a structured audit of their existing skills and experience, leading to a gap analysis aligned to future roles. This forms the basis of a professional development plan where students set out their personalised self-directed learning strategy and identify any current evidence of leadership and management experience. These insights and experiences will be captured in a portfolio of evidence demonstrating their evolving leadership capabilities.  The module contributes to the course’s aim of developing digitally literate, strategically minded marketing professionals capable of ethical, inclusive, and effective leadership in complex and evolving organisational settings. 

Learning and Teaching Methods

Activity Type Hours
Guided Study 184
Practical Classes and Workshops 56
Summative Assessment 60
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate advanced leadership and management theories and techniques to demonstrate ethical and effective management.
LO2 Create a professional development plan to demonstrate leadership, management skills in professional environments.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Professional Development Planning (PDP) 1 This written component supports students in undertaking a structured audit of their current professional skills and leadership or management experience, leading to a gap analysis aligned to their career or entrepreneurial aspirations. Following the submission of the PDP, students will engage in a time-constrained individual professional presentation and discussion 23 3000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Professional Development Planning (PDP) 1

Reading List

Week 1: Leadership in Marketing and Digital Contexts 

 

Essential

  • Human + Machine: Reimagining Work in the Age of AI by Paul R. Daugherty & H. James Wilson — understanding how AI reshapes leadership and work relationships. 

  • Personal Development, Skills Audits & Development Planning tools 

 

Self-Awareness, Personality & tools  

  • 16 Personalities or MBTI-lite exercises – for exploring work preferences (especially when linked to teamwork or decision-making sessions). 

  • Belbin Team diagnostic tools 

  • MyCareer  e.g. Career, Self Assessments & Strengths Profiles 

  • MyCareer  e.g. self-development & skills development learning 

 

Supplementary

  • The Executive Guide to Artificial Intelligence — for strategic AI literacy. 

  • Agentic Leadership: Timeless Truths, New Intelligence (excerpts) — an emerging model integrating AI and leadership. 

 

Week 2: Managing Self & Others 

 

Essential

  • Emotional Intelligence (e.g. by Daniel Goleman) — selfawareness and interpersonal effectiveness. 
    Radical Candor: Be a KickAss Boss Without Losing Your Humanity by Kim Malone Scott — feedback, caring & challenging. 

  • Skills & Job match tools – to help students understand the skills needed for certain roles and to help facilitate career planning and action planning e.g. https://dma.org.uk/jobs-board  

 

Supplementary

  • The Intangibles of Leadership: The 10 Qualities of Superior Executive Performance (2010) by Richard Davis — core inner leadership qualities. 

  • Luna, J. S. (2021) ‘The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You. (John Maxwell, 2007): by John C. Maxwell, Nashville, TN, 2007, 309 pp?Occupational Therapy In Health Care, 36(4), pp. 494–496.? https://doi.org/10.1080/07380577.2021.1983240 

 

Week 3: Skills Audit, Professional Identity & Planning 

 

Essential

  • Burnett, B. and Evans, D., 2021.?Designing Your New Work Life: How to Thrive and Change and Find Happiness--and a New Freedom--at Work. Vintage. — or a comparable development planning text. 

  • Dudek, A., 2025. Leadership Agility: Mastering Growth Mindset in Project Management. 

  • Wanjagi, J., 2025. The Influence of Mindset in Leadership: Critical Perspective. 
    Selected chapters and resources (CIM / SmartInsights) on career mapping and personal branding (journal articles). 

 

Tools & Platforms 

  • Graduate Attributes or Employability Frameworks benchmarking, progress tracking and reflection to help with confidence building and skills and experience identification   

  • Skills Audit Templates – linked to industry skills/role requirements. 

  • JISC Digital Capability Tool – helps assess and develop digital skills. 

  • The Career Readiness Tool (AGCAS resource for career confidence). 

  • Vitae RDF Planner – for postgrads and researchers. 

 

Supplementary

  • Sacolick, I., 2022.?Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership. John Wiley & Sons — for entrepreneurial and transformation mindsets. 

 

Week 4: Gap Analysis & Self-Directed Learning 

 

Essential

  • Marchand, É., Durand, T. and Dubois, M., 2025. Surveillance Capitalism, Consumer Subjectivity and Marketing in the Age of Artificial Intelligence.?Social Science Chronicle,?5, pp.1-18. 

  • Papageorgiou, G. Mihai, S. Ioannou, M. Marouchou D. and Marneros, S. \\\"Towards the Development of a Digital Marketing (DM) Competencies Framework,\\\"?2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS), St. Petersburg, Russia, 2020, pp. 145-149, doi: 10.1109/ComSDS49898.2020.9101231.  

  • FutureProof Yourself: An AI Era Survival Guide (Kim et al., 2025) — helps map learning in an AI world. arXiv 

  • Steimle, J., 2016. Kieran Hannon: Belkin International. In?Chief Marketing Officers at Work?(pp. 121-130). Berkeley, CA: Apress. 

 

Supplementary

 

Week 5: Evidencing Leadership & Reflective Practice 

 

Essential

  • Five ways leaders can practise self-reflection and why it’s important for business growth, by Tony Gregg?21 February 2023, PeopleManagement.co.uk (CIPD)  

  • Willey, K.A., 2018.?Self-Reflection for Leadership Well-Being: Building Resiliency and Self-Awareness?(Doctoral dissertation, Capella University). 

  • Classic reflection models (e.g. Gibbs, Rolfe) — journal article or book excerpt e.g. The University of Edinburgh Reflection Toolkit 
     

Supplementary

  • Brunner, T.J., Schuster, T. and Lehmann, C., 2023. Leadership’s long arm: The positive influence of digital leadership on managing technology-driven change over a strengthened service innovation capacity.?Frontiers in Psychology,?14, p.988808. 

  • Cetinkaya, B. and Surucu, L., 2025. The Influence of Digital Culture and Digital Leadership on Innovative Work Behavior.?Studies in Media and Communication,?13(3), pp.236-247. Khan, S., 2016. Leadership in the digital age: A study on the effects of digitalisation on top management leadership. 

  • Miroslav Karlícek,?Jan Wegert,?Konstantinos G. Kottikas,?Efthymia Kottika,?Grigorios Painesis,?Vlasis Stathakopoulos; Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance.?European Journal of Marketing?2025;?https://doi.org/10.1108/EJM-01-2024-0044 

 

Week 6: Preparing the Pitch & Integrative Leadership Story 

Essential

  • Mladkova, Ludmila. (2013). Leadership and Storytelling. Procedia - Social and Behavioral Sciences. 75. 83–90. 10.1016/j.sbspro.2013.04.010. 

  • Hepworth, H., 2025. Leadership Storytelling. In?Elgar Encyclopedia of Leadership?(pp. 217-218). Edward Elgar Publishing. 

 

Supplementary

  • Qing, & Hu, & Xiao, Qing & Cao, Hancheng & Shen, Hong. (2025). When Your Boss Is an AI Bot: Exploring Opportunities and Risks of Manager Clone Agents in the Future Workplace. 10.48550/arXiv.2509.10993. — speculative future thinking on leadership in AI contexts.  

 

ADDITIONAL RESOURCES: 

Labour Market & Career Exploration Tools 

Support students to research real opportunities and industry pathways. 

  • Prospects/JISC – What do Graduate do Report – to identify career pathways from courses/subject areas 

  • Prospects Career Planner – matches skills, interests, and motivations to job types. 

  • LinkedIn – for career path exploration, alumni insights, and networking. 

  • Prospects.ac.uk or TargetJobs – for occupational profiles and employer info. 

  • Glassdoor / Indeed – for job descriptions, salary insight, and workplace culture reviews. 

  • Skills Matcher (National Careers Service) – good for identifying transferable skills. 

  • Gradcracker / Creative Access / Guardian Jobs – sector-specific insights for creative, STEM, or humanities routes.