7B005B - Sustainable Futures and the Circular Economy 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 7B005B | ||
|---|---|---|---|
| Module Title: | Sustainable Futures and the Circular Economy | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | |||
| Module Team: | Jackie Harris, Sofia Christidi, Callum Evans, Michael Parsons, Alexandra Hollyman | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To develop critical understanding of circular economy models and their implications for marketing strategy, innovation, and value creation.
To evaluate the role of marketing in promoting sustainable consumption, stakeholder engagement, and long-term competitive advantage in digital and global markets.
To foster the ability to apply innovative marketing approaches that integrate sustainability principles into real-world strategic contexts.
Content Summary
This module explores how sustainability and innovation are transforming the role of marketing in today’s global economy. It introduces students to circular economy thinking — a model that reduces waste and maximises value — and examines how businesses can apply these principles to create opportunities for growth while addressing environmental and social challenges. Students will consider how marketing strategies, digital technologies, and consumer behaviour are evolving to support more sustainable futures.
Case studies, applied projects, and real-world examples encourage students to think critically about how organisations can balance profitability with responsibility, and how marketers can act as drivers of positive change.
Students will develop advanced knowledge of circular economy models and their application to strategic and digital marketing. They will strengthen critical thinking and problem-solving skills by evaluating complex sustainability issues, and gain practical experience in designing innovative, responsible marketing strategies. This module supports career development by preparing students for roles that require forward-thinking approaches to sustainability, innovation, and ethical leadership in marketing.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Guided Study | 184 |
| Practical Classes and Workshops | 56 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically analyse and synthesise theoretical and practical perspectives on circular economy and sustainable marketing innovation, demonstrating awareness of their strategic, ethical, and societal implications. |
| LO2 | Design and justify innovative, sustainability-driven marketing strategies that integrate circular economy principles and digital technologies to address complex business and societal challenges. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio | Strategic Sustainability Report and Circular Marketing Innovation Plan (100%): A1: Group Circular Innovation Pitc Individual Strategic Sustainability Report A1: ~1,350 words/member or 15-min pitch. A2: Either 3,000 words or mixed-media | 15 | 4350 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio | ✔ | ✔ | |