7B006B - Experiential Marketing and Design 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 7B006B | ||
|---|---|---|---|
| Module Title: | Experiential Marketing and Design | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Jackie Harris | ||
| Module Team: | Sofia Christidi, Callum Evans, Michael Parsons, Alexandra Hollyman | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To critically examine the role of experiential marketing as a strategic and creative approach to brand communication and engagement in contemporary markets.
To integrate design thinking, sustainability, and digital innovation in the conception and development of hybrid brand experiences.
To enable students to apply advanced theoretical understanding and creative problem-solving to the design, justification, and evaluation of experiential marketing strategies that balance commercial, social, and ethical objectives.
Content Summary
This module critically explores how marketing strategy and design thinking converge to create meaningful, sustainable, and future-facing brand experiences. Building on students’ prior understanding of audience insight and brand strategy, it examines how experiential marketing transforms abstract brand values into tangible, immersive interactions across physical, digital, and hybrid contexts.
Students will analyse emerging theories of experience design, sensory engagement, and storytelling, while interrogating the ethical and environmental implications of experience creation in a volatile, technology-driven world. Through live or simulated industry challenges, they will integrate strategic analysis with creative experimentation to design experiences that generate emotional resonance, social value, and commercial impact.
By the end of the module, students will be equipped to conceptualise and evaluate experiential marketing strategies that reflect critical insight, innovative design practice, and sustainable thinking — preparing them to lead and influence within the evolving global marketing and creative industries.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Guided Study | 184 |
| Practical Classes and Workshops | 56 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically analyse and synthesise theoretical and industry perspectives on experiential marketing, design thinking, and sustainable innovation to inform strategic decision-making. |
| LO2 | Design, justify, and evaluate an original experiential marketing concept or strategy that demonstrates creative integration of brand insight, audience understanding, and ethical responsibility. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio | A1: Group Experiential Design Proposal (30%) A2: Individual Critical Reflection (70%) | 0 | 4350 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio | ✔ | ✔ | |