7B007B - The Portfolio 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 7B007B | ||
|---|---|---|---|
| Module Title: | The Portfolio | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Jackie Harris | ||
| Module Team: | Sofia Christidi, Callum Evans, Alexandra Hollyman, Michael Parsons, Sian Jenkins | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To enable students to integrate academic theory with practical marketing and leadership challenges, using real-world simulations to demonstrate strategic decision-making under ambiguity and pressure.
To foster critical reflection and personal development, enabling students to evaluate their leadership competencies and professional impact across the programme.
To develop and present a portfolio that synthesises learning outcomes from across the course, evidencing strategic thinking, leadership practice, marketing innovation, and continued professional development.
Content Summary
This final, core module challenges learners to integrate academic learning with a strategic approach to career planning and professional showcase. It requires deep critical reflection on the knowledge and skills acquired across the entire MSc Strategic and Digital Marketing course, aligning with a strategic approach to leadership and management of marketing effectiveness. The module should ensure students demonstrate how they can critically apply advanced models of leadership and management to ambiguous, high-pressure contexts. The outcome is the creation of a powerful Integrated Professional Portfolio that synthesises theoretical mastery and serves as a high-impact, employer-facing asset, evidencing strategic thinking and continued professional development.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Guided Study | 184 |
| Practical Classes and Workshops | 56 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically analyse and reflect upon the application of advanced leadership and marketing theories to inform strategic decision-making within complex, ambiguous business environments. |
| LO2 | Critically reflect on professional and academic competencies, curating and delivering a compelling Digital Portfolio that showcases acquired skills and knowledge, and formulating an evidence-based Strategic Career Development Plan. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio | Written Work (The Critical Skills Audit & Synthesis) and Strategic Career Development Plan (50%): This component requires sustained critical reflection on the student's journey, linking their progress in leadership and management of self, others and application of work through the synthesis of core theoretical models to diagnose and propose integrated solutions to complex real world marketing problems and to learning outcomes. External-Facing Portfolio (Digital Showcase) (50%) Digital Showcase: This requires the creation of a Professional e-Portfolio or Website containing curated, high-impact evidence of the student's best work (e.g., project outcomes, simulation results). | 0 | 5000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio | ✔ | ✔ | |