4B001B - Product Launch: Fashion that Makes a Difference 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 4B001B | ||
|---|---|---|---|
| Module Title: | Product Launch: Fashion that Makes a Difference | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Sally Phillips, Jennifer Whitney, Jayne Barne, Susan James, Steven Wright, Philip Harfield | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100054 - fashion | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
Understand the importance of how market analysis, fashion marketing and branding principles are put into action.
Recognise the importance of the relationship between the design and marketing processes.
Work collaboratively in cross-disciplinary teams to plan and produce marketing communications for a live industry brief.
Content Summary
Take the first step on your career path into the fashion industry.
This immersive module is designed to support students make the transition to university life.
It introduces fashion students to the landscape of the fashion industry. From initial research, design through to the fashion market, essential theories, strategic tools, and how they are used in the ever-evolving context of global fashion.
This module will take you through from initial research, design, segmentation, targeting, consumer profiles to the creation of marketing and branding campaign.
Understanding the fashion ecosystem is integral to understanding the industry, and an essential area of study for all who plan a career in fashion.
This module supports the transition into university life, develops academic practice, and builds essential knowledge of how fashion operates commercially. Through theory, practical workshops, and a live industry brief, students will learn to collaborate across disciplines, explore sustainability, career pathways and create marketing communications and visual content.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes & Workshops | 54 |
| Formative Assessment | 2 |
| Guided Study | 184 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply processes supported by theory to a creative outcome |
| LO2 | Collaborate within a team to answer a creative challenge |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal | Simulating collaborative practice found across the fashion industry, students work in teams to respond to an unsolved problem / challenge set by an industry partner. Each member is responsible for contributing to the final campaign deliverables stated in the brief. | 0 | 3000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal | ✔ | ✔ | |