4B002B - Styling the Self: Fashion, Trends, and Cultural Signals 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 4B002B | ||
|---|---|---|---|
| Module Title: | Styling the Self: Fashion, Trends, and Cultural Signals | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion | ||
| Module Leader: | Jennifer Whitney | ||
| Module Team: | Torunn Kjolberg, Sofia Christidi, Emma Jones, Sally Phillips, Jayne Barne, Susan James, Steven Wright, Philip Harfield | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100054 - fashion | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
To explore the relationship between the fashion, culture, and society.
To introduce students to design process, methods, visual language and problem-solving skills.
To facilitate the development of research, critical reflection, presentation, and communication skills relevant to the subject area.
Content Summary
This module explores the “who” behind the fashion industry by examining how identity, history, culture, and society shape who we are and what we wear. Using this as a base, the module gives students a toolkit of design strategies to solve problems using a process driven approach and understand visual language. As a shared module, it draws on both marketing and design sources to support research, creativity, process, testing and critical inquiry. Students will investigate consumer psychology, demographics, trend research and analysis, and the cultural forces that influence style, linking these to the drivers of creativity and problem solving to ensure that their future creative work is aligned to the user and is purposeful. This module reveals how people both shape and are shaped by fashion’s evolving landscape. The intertwining nature of marketing and design is a core understanding for any fashion professional.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes & Workshops | 54 |
| Formative Assessment | 2 |
| Guided Study | 184 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an informed awareness of the relationship between fashion, culture, trend, consumers and society. |
| LO2 | Apply design process to produce a creative informed outcome. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Practical Assessment | Practical Coursework (Onsite) | Allows students to select a format and topic that complement their course (Fashion Design or Fashion Marketing) | 0 | 6000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Practical Coursework (Onsite) | ✔ | ✔ | |