5B003B - Have you seen my Stories? 01 Sep 2026 - 31 Aug 2032 | Version 1
Associated Module Information
| Module Code: | 5B003B | ||
|---|---|---|---|
| Module Title: | Have you seen my Stories? | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Sally Phillips, Jennifer Whitney | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
The main aims of the module are:
Develop creative skills?to plan and execute compelling narratives.
Enhance storytelling and communication?skills across multiple media formats.
Develop project management skills for the media industry.
Content Summary
This module explores the principles of?creative direction, visual storytelling, visual communications and fashion photography, generative AI and emerging technology. Students learn to craft compelling narratives that connect with audiences across digital and print platforms. This module takes an in-depth look at fashion media and allows students to create their own narrative and to tell their own stories. Through hands-on workshops and project-based learning, learners develop creative concepts through visual and written content. The module culminates in the production of a?creative media output, synthesising photography, design, and storytelling, where students choose to demonstrate skills in visual communication, creative strategy, and editorial curation.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes & Workshops | 54 |
| Formative Assessment | 2 |
| Guided Study | 184 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Evidence visual media and communication skills used withing the fashion and marketing industries. |
| LO2 | Demonstrate skills in producing research, written copy and editorial content. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice | Producing a creative zine, students engage in a project that mirrors professional workflows, integrating?creative direction, photography, layout design, and editorial writing and allowing students to choose | 0 | 6000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice | ✔ | ✔ | |