6B003B - Statement Piece 01 Sep 2026 - 31 Aug 2032 | Version 1

Associated Module Information

Module Code: 6B003B
Module Title: Statement Piece
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Fashion
Module Leader: Philip Harfield
Module Team: Sally Phillips, Emma Jones, Jennifer Whitney, Sofia Christidi, Lee Thomas, Torunn Kjolberg, Fiona Howells, Joanne Terrar Young, Steven Wright, Susan James
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 30
Equivalent Module:
HECOS codes: 100075 - marketing
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

The main aims of the module are: 

  • Enable students to partner with industry to gain entry to industry. Collaborate with external partners and accelerators to gain insight into emerging trends and professional workflows to inform graduate outcomes. 

  • Work across disciplines to develop innovative responses to complex challenges. 

  • Build networks, pitch ideas, and receive feedback from industry mentors. 

  • Explore the ethics, impact, and future potential of creative work in a global context 

Content Summary

Statement Piece is a high-impact, interdisciplinary module is designed to ignite collaboration, innovation, and real-world engagement among final-year creative students and industry. In collaboration with an industry partner and in alignment with a USW accelerator, this module acts as a launchpad for professional practice, challenging students to connect directly with the USW accelerators, industry and wider networks to co-develop bold, future-facing projects. 

Students will work in a cross-disciplinary way to respond to challenges, or speculative futures faced by industry partners. Through agile methodologies and design thinking, students will prototype solutions, campaigns, or experiences that reflect contemporary creative practice and market relevance. 

Learning and Teaching Methods

Activity Type Hours
Practical classes & Workshops 54
Formative Assessment 2
Guided Study 184
Summative Assessment 60
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate industry to define growth potential.
LO2 Design strategic creative outcomes for a defined industry partner

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment  Project Output  A documented and presented outcome of the industry collaboration resulting in a creative output defined by the project. 0 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 

Reading List

Week 1 

Essential Readings: 

Brown, T. (2009) Change by design: How design thinking creates new alternatives for business and society. Harper Business. Available at: https://designthinking.ideo.com/resources/change-by-design 

McKinsey & Company (Latest) The state of fashion report. Available at: https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion 

 

Supplementary Readings: 

Kotler, P., Kartajaya, H. and Setiawan, I. (2021) Marketing 5.0: Technology for humanity. Wiley. Available at: https://www.wiley.com/en-us/Marketing+5.0-p-9781119668510 

 

Week 2 

Essential Readings: 

Johnson, M.W. (2018) Reinvent your business model: How to seize the white space for transformative growth. Harvard Business Review Press. Available at: https://hbr.org/2008/12/reinventing-your-business-model 

Trendwatching.com (Latest) Consumer trend reports. Available at: https://www.trendwatching.com/ 

Supplementary Readings: 

Osterwalder, A. and Pigneur, Y. (2010) Business model generation. Wiley. Available at: https://www.strategyzer.com/library/the-business-model-canvas 

 

Week 3 

Essential Readings: 

Kelley, T. and Kelley, D. (2013) Creative confidence: Unleashing the creative potential within us all. Crown Business. Available at: https://creativeconfidence.com/ 

Supplementary Readings: 

IDEO.org (2015) The field guide to human-centered design. Available at: https://www.designkit.org/resources/1.html 

 

Week 4 

Essential Readings: 

Grimsgaard, Wanda. Design and Strategy?: A Step-by-Step Guide. London, England?; Routledge, 2023. Print. (Lhttps://findit.southwales.ac.uk/discovery/fulldisplay?docid=alma99100646385102424&context=L&vid=44WHELF_USW:44WHELF_USW_NUI1&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,Design%20Thinking:%20Process%20and%20Methods%20Manual&offset=0 

) 

Supplementary Readings: 

Harvard Business Review (Latest) Agile methodologies articles. Available at: https://hbr.org/topic/subject/agile-project-management 

Week 5 

Essential Readings: 

Welter, Chris et al. “The Road to Entrepreneurial Success: Business Plans, Lean Startup, or Both?” New England journal of entrepreneurship 24.1 (2021): 21–42. Web. (https://findit.southwales.ac.uk/discovery/fulldisplay?docid=cdi_crossref_primary_10_1108_NEJE_08_2020_0031&context=PC&vid=44WHELF_USW:44WHELF_USW_NUI1&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,The%20lean%20start%20up%20business&offset=0) 

 

 

Supplementary Readings: 

Norman, Donald A. The Design of Everyday Things. Revised and expanded edition. Cambridge, Massachusetts: MIT Press, 2013. Print. (https://findit.southwales.ac.uk/discovery/fulldisplay?docid=alma99100081791202424&context=L&vid=44WHELF_USW:44WHELF_USW_NUI1&lang=en&search_scope=MyInst_and_CI&adaptor=Local%20Search%20Engine&isFrbr=true&tab=Everything&query=any,contains,The%20design%20of%20everyday%20things&sortby=date_d&facet=frbrgroupid,include,9009443416949447408&offset=0) 

Week 6  

Essential Readings: 

Sharot, Tali. “THINK AGAIN: The Power of Knowing What You Don’t Know.” The New York times book review 2021: 22–22. Print. (https://findit.southwales.ac.uk/permalink/44WHELF_USW/994btm/cdi_proquest_miscellaneous_2530026172) 

Supplementary Readings: 

Journal of Business Ethics (Latest) Sustainability and ethics in creative industries. Available at: https://link.springer.com/journal/10551