5B071E - Concept Development and Visualisation 01 Sep 2027 - 31 Aug 2033 | Version 0
Associated Module Information
| Module Code: | 5B071E | ||
|---|---|---|---|
| Module Title: | Concept Development and Visualisation | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Jonathan Edwards | ||
| Module Team: | Gustavo Arteaga | ||
| First Intended Intake: | SEP 2027 | Final Year of Intake: | 2032 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | |||
| Equivalent Module: | |||
| HECOS codes: | 100057 - animation | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2027 |
| Valid To | 31 Aug 2033 |
Module Aims
To support students in generating and developing original visual concepts for animation projects within 2D and Stop Motion practice.
To develop students’ understanding of character, environment and asset design, exploring how visual elements communicate tone, narrative potential and audience engagement.
To encourage experimentation, iterative development and professional approaches to concept presentation and visual communication.
Content Summary
This module develops your ability to generate, explore and realise original concepts for animation projects within 2D and Stop Motion practice. Through the creation of characters, environments, props and visual development materials, you will investigate how ideas can be communicated through design, visual language and worldbuilding. The module encourages experimentation and iterative development, supporting you in translating initial concepts into coherent visual outcomes.
You will explore concept creation and visualisation through research, sketch development and production-focused asset design. Emphasis is placed on understanding how visual elements contribute to tone, narrative potential and audience engagement, while also considering practical production requirements within 2D and Stop Motion production workflows. You will have substantial creative choice in the selection of project themes, narrative concepts, visual styles, characters, environments and development approaches, enabling you to tailor work towards individual interests, specialist strengths and future career aspirations.
As you progress through the module, you will develop confidence in presenting, discussing and evaluating your creative ideas through critique, feedback and reflective practice. By the end of the module, you will have produced a portfolio of concept development work and a professional concept presentation that communicates the creative direction and feasibility of an animation project.
As a Level 5 module, Concept Development and Visualisation supports the transition from foundational Level 4 study towards more independent and specialist practice, preparing you for later modules focused on narrative development, animatics and collaborative production.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 2 |
| Tutorial | 10 |
| Project Supervision and Mentoring | 10 |
| Formative Assessment (scheduled) | 12 |
| Practical Classes and Workshops | 18 |
| Demonstration | 4 |
| Guided Learning | 10.5 |
| Summative Assessment and Preparation | 60 |
| Independent Learning (including self-directed study and support) | 173.5 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Develop and present a coherent visual concept for a 2D or Stop Motion animation project through the creation of characters, environments, props and related development work. |
| LO2 | Apply appropriate visual development processes and design approaches to communicate narrative potential, tone and audience engagement within 2D or Stop Motion practice. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Creative Portfolio | Concept development portfolio demonstrating idea generation, visual exploration, thematic research, progressive design development and audience-aware creative investigation for animation production. Submission to include integrated development commentary reflecting on concept evolution, research processes and creative decision-making. ONLINE. INDIVIDUAL. | 0 | 750 | 50 | No | 40 |
| Asynchronous Assessment | Individual Presentation (Asynchronous) | Concept visualisation and pitch presentation communicating creative direction, narrative intention, visual strategy and project feasibility through appropriate visual development materials and presentation methods. ONLINE. INDIVIDUAL. | 8 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Creative Portfolio | ✔ | ✘ | |
| Individual Presentation (Asynchronous) | ✘ | ✔ | |