6B064E - Major Project: Post-Production and Promotion 01 Sep 2027 - 31 Aug 2033 | Version 0

Associated Module Information

Module Code: 6B064E
Module Title: Major Project: Post-Production and Promotion
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader: Jonathan Edwards
Module Team: Gustavo Arteaga, Tomos Hooson, James Kimm
First Intended Intake: SEP 2027 Final Year of Intake: 2032
Date Closed:
Credit Value: 30 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh:
Equivalent Module:
HECOS codes: 100057 - animation
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2027
Valid To 31 Aug 2033

Module Aims

  • To support students in completing and refining their major project through post-production processes, ensuring work meets appropriate production and visual quality standards. 

  • To develop students’ ability to position and showcase their work effectively through showreels, portfolios and online platforms, demonstrating a clearly defined specialist skill. 

  • To encourage professional awareness and industry readiness, including self-promotion, communication and preparation for employment or further study. 

Content Summary

This module focuses on the completion, refinement and professional presentation of your major project. Building on the production work developed in previous modules, you will finalise your project through post-production processes such as editing, sound design, compositing and final polishing, ensuring that your work achieves an appropriate standard of technical and visual quality. 

Alongside completing your project, you will develop industry-facing materials including a professional showreel, portfolio and online presence, enabling you to effectively communicate your specialist skills, creative identity and professional capabilities to potential employers, clients and collaborators. The module emphasises portfolio presentation, self-promotion, professional communication and an understanding of contemporary industry expectations. You will determine how your work is curated, presented and positioned through portfolio development, showreel construction, professional branding and career-focused presentation strategies aligned with your individual goals, specialist interests and intended career pathway. 

Through feedback, review and engagement with professional practice, you will refine both your work and your creative identity while preparing for progression into employment, freelance practice, entrepreneurship or further study. By the end of the module, you will have completed a professionally presented body of work and a portfolio that demonstrates your specialist skills, technical abilities and creative strengths. 

As a Level 6 module, Major Project: Post-Production and Promotion supports the transition from education to professional practice, helping you present your work confidently and position yourself effectively within the animation and creative industries. 

Learning and Teaching Methods

Activity Type Hours
Tutorial 4
Project supervision and Mentoring 4
Formative Assessment (Scheduled) 6
Practical Classes and Workshops 18
Demonstration 24
Guided Learning 10.5
Summative Assessment and Preparation 60
Independent Learning (including self-directed study and support) 173.5
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Finalise and present a body of work that demonstrates a clearly defined specialist skill, applying appropriate post-production processes to achieve a resolved and professionally finished outcome.
LO2 Communicate and position work effectively for industry or further study through professional presentation, self-promotion and critical evaluation.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Creative Portfolio Major project short film, showreel or professional portfolio demonstrating resolved animation production outcomes, creative identity, technical execution, visual communication and industry-facing presentation standards for animation practice. Submission to include critical evaluation reflecting on production methodologies, creative decision-making, professional practice, workflow management and final project outcomes. ONLINE. INDIVIDUAL. 0 2000 50 No 40
Synchronous Onsite Oral Assessment Individual Presentation (Synchronous Onsite) Professional presentation (live or recorded) and portfolio review evaluating individual creative practice, production outcomes, professional positioning and contribution to collaborative production where applicable through appropriate screening, presentation and review methods (10–15 minutes per student). Submission to include a concise evaluative portfolio statement reflecting on creative identity, production methodologies, professional development and future progression goals. Individual (collaborative presentation permitted where appropriate). 0 500 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Creative Portfolio
Individual Presentation (Synchronous Onsite)

Reading List

Week 1: Picture Editing and Visual Refinement 

 

Essential Reading 

Murch, W. (2001) In the Blink of an Eye: A Perspective on Film Editing. 2nd edn. Beverly Hills: Silman-James Press. 

 

Supplementary Reading 

Keast, G. (2015) The Art of the Cut: Editing Concepts Every Filmmaker Should Know. Hawaii: Kahala Press. 

 

Week 2: Audio Post-Production 

 

Essential Reading 

Viers, R. (2008) The Sound Effects Bible: How to Create and Record Hollywood Style Sound Effects. Studio City: Michael Wiese Productions. 

 

Supplementary Reading 

Ament, V. (2021) The Foley Grail: The Art of Performing Sound for Film, Games, and Animation. 3rd edn. Oxon: Routledge. 

  

Week 3: Technical Quality Control 

 

Essential Reading 

Ascher, S. and Pincus, E. (2019) The Filmmaker’s Handbook: A Comprehensive Guide for the Digital Age. 5th edn. New York: Plume. 

 

Supplementary Reading 

Beauchamp, R. (2013) Designing Sound for Animation. 2nd edn. Oxon: Focal Press. 

 

Week 4: Colour Grading and Visual Finishing 

 

Essential Reading 

Van Hurkman, A. (2014) Color Correction Handbook: Professional Techniques for Video and Cinema. 2nd edn. Berkeley: Peachpit Press. 

 

Supplementary Reading 

Haine, C. (2017) Color Grading 101: Getting Started Color Grading for Editors, Cinematographers, Directors, and Aspiring Colorists. Abingdon: Routledge. 

 

Week 5: Audio Mixing and Final Output 

 

Essential Reading 

Sonnenschein, D. (2001) Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema. California: Michael Wiese Productions. 

 

Supplementary Reading 

Murphy, J. (2016) Production Sound Mixing: The Art and Craft of Sound Recording for the Moving Image. London: Bloomsbury Academic. 

 

Week 6: Delivery, Showreels and Professional Presentation 

 

Essential Reading 

Levy, D. (2010) Your Career in Animation: How to Survive and Thrive. 2nd edn. New York: Allworth Press. 

 

Supplementary Reading 

Mitchell, B. (2012) Independent Animation: Developing, Producing and Distributing Your Animated Films. 2nd edn. Abingdon: CRC Press. 

 

Online Resources: 

Animate Projects: https://animateprojects.org 

Animation Journals: https://journals.sagepub.com 

BFI – British Film Institute: http://www.bfi.org.uk 

British Film Council: http://film.britishcouncil.org 

Screen Skills: https://www.screenskills.com 

Society for Animation Studies: http://www.animationstudies.org 

The Big Cartoon Database: http://www.bcdb.com 

Toonhound: http://www.toonhound.com