6B019B - Marketing Research Project 01 Sep 2026 - 31 Aug 2032 | Version 0

Associated Module Information

Module Code: 6B019B
Module Title: Marketing Research Project
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Marketing
Module Leader: Callum Evans
Module Team: Steven Wright
First Intended Intake: SEP 2026 Final Year of Intake: 2031
Date Closed:
Credit Value: 30 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 30
Equivalent Module:
HECOS codes: 100075 - marketing
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2026
Valid To 31 Aug 2032

Module Aims

To enable students to synthesise and apply advanced marketing knowledge and skills to deliver a substantial project that addresses a complex challenge

Content Summary

This module provides students with an opportunity to synthesise and apply advanced marketing knowledge and skills through a substantial, self-directed, and industry-aligned project. Students will diagnose a complex marketing challenge, design and justify an appropriate methodological and project approach, and deliver a significant piece of work that demonstrates autonomy, critical evaluation, and professional judgement. Throughout the module, students will develop competencies in project planning, research methods and problem-solving, professional communication, and collaborative working, supported by structured supervision and formative activities. By completing a substantial project, students consolidate prior knowledge, enhance their employability, and evidence the ability to lead and manage meaningful solutions within a contemporary professional context. 

Learning and Teaching Methods

Activity Type Hours
Problem/Challenge Based Learning 56
Guided Study 174
Formative Assessment 10
Summative Assessment 60
Total Hours Selected 300

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate, synthesise and apply marketing concepts and methods to solve complex problems.
LO2 Plan, manage and communicate a substantial marketing project.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Student Choice Individual, Online - Students will be engaged in a self-directed and industry-based marketing project supervised by an academic. This assessment requires students to evidence and communicate the findings of their marketing research project. 20 4000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Student Choice ✔ ✔

Reading List