6B020B - Marketing Futures 01 Sep 2026 - 31 Aug 2032 | Version 0
Associated Module Information
| Module Code: | 6B020B | ||
|---|---|---|---|
| Module Title: | Marketing Futures | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2026 | Final Year of Intake: | 2031 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2032 |
Module Aims
To support students in evidencing professional marketing competence through effective communication, critical reflection and planning for future personal and professional growth
Content Summary
This module provides students with a capstone opportunity to synthesise their knowledge, skills and experiences to transition into professional practice and/or further study. This is achieved by embedding the marketing mindsets, behaviours, and capabilities associated with graduate success. Students will use prior feedback strategically, hone academic resilience, and enhance their self-awareness, networking confidence, and career planning skills. The module is focussed on the future of the marketing profession and the students’ role within it. Students will work to develop a comprehensive personal and professional development plan and engage in activities to enhance their employability.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Problem/Challenge Based Learning | 56 |
| Guided Study | 174 |
| Formative Assessment | 10 |
| Summative Assessment | 60 |
| Total Hours Selected | 300 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically reflect on learning and experiences |
| LO2 | Develop a plan for personal and professional development. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice | Online, Individual - In this assessment students must critically reflect on learning and experiences across the course to develop a comprehensive plan for personal and professional development. | 20 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice | ✔ | ✔ | |