5B020B - Start-Up Mode: Product development and enterprise 01 Sep 2027 - 31 Aug 2033 | Version 0
Associated Module Information
| Module Code: | 5B020B | ||
|---|---|---|---|
| Module Title: | Start-Up Mode: Product development and enterprise | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion | ||
| Module Leader: | Sally Phillips | ||
| Module Team: | Fiona Howells, Torunn Kjolberg, Joanne Terrar Young, Susan James, Jayne Barne, Emma Jones, Jennifer Whitney | ||
| First Intended Intake: | SEP 2027 | Final Year of Intake: | 2032 |
| Date Closed: | |||
| Credit Value: | 30 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 30 | ||
| Equivalent Module: | |||
| HECOS codes: | 100054 - fashion | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2027 |
| Valid To | 31 Aug 2033 |
Module Aims
Develop students’ entrepreneurial capability by enabling them to identify market opportunities, create a fashion brand concept, and plan a commercially viable product range.
Strengthen professional practice skills through the application of design thinking, costing, production planning, technical documentation, and product development.
Enhance communication and career readiness by building students’ confidence in developing product for market.
Content Summary
USW has a strong history of supporting the development of fashion brands. Building on this legacy the module immerses students into the fast-evolving world of fashion entrepreneurship, building on the foundations established in year 1 and the design and product development skills developed throughout the course in year 2. Through a challenge-based curriculum students will partner with a defined fashion sector, market or product category and and step into the role of emerging brand founders, identifying market opportunities, shaping a distinctive brand identity, and developing a commercially viable product proposition.
Students will integrate design thinking, product development and business planning, considering factors such as sourcing, production, pricing and routes to market. Emphasis is placed on innovation, professionalism and adaptability, reflecting the realities of operating within a rapidly shifting global market. Throughout the module, students will:
identify a market gap and define a compelling brand concept
develop a clear consumer profile and brand identity
plan and produce a commercially viable product range supported by costing and sourcing decisions
communicate their brand vision through a professional, industry-ready pitch
By the end of the module, students will have developed a coherent and commercially informed fashion product proposition, underpinned by research, design development and production planning, providing a strong foundation for final year study.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes and workshops | 25 |
| Problem/Challenge Based Learning | 30 |
| Formative Assessment | 1 |
| Guided Study | 184 |
| Total Hours Selected | 240 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply analytical and design-thinking approaches to develop and justify a coherent fashion product for a defined market. |
| LO2 | Plan and produce, the commercial and strategic requirements of bringing a fashion product to market. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output | Individual, Onsite | 0 | 6000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output | ✔ | ✔ | |