LM3SX1 - Applied Event Planning 18 Jul 2019 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | LM3SX1 | ||
|---|---|---|---|
| Module Title: | Applied Event Planning | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Leadership and Public Services | ||
| Faculty Sub Group: | Leadership and Public Services | ||
| Module Leader: | Simon Thomas | ||
| Module Team: | |||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 18 Jul 2019 |
| Valid To | 31 Aug 2027 |
Module Aims
To consolidate and develop knowledge of the events sector introduced across modules at Level 4 and 5.
To expose students to the essentials of professional event planning processes.
To allow students to engage with the principles of event planning in preparation for implementation/delivery of a ‘live’ event.
Content Summary
Applied event planning using the concept of the reflective practitioner to include:
• Creating an event plan in response to an ‘event brief’ supplied by SWBS as commissioning client.
• Assessing market demand for events
• Event conceptualisation practice
• Event feasibility
• The event screening process (marketing, operations, financial)
• The event pitch
• Documentation of processes event planning to include:
o venue choice
o marketing,
o budget planning
o addressing legal and regulatory issues
o negotiating with suppliers and stakeholders
o developing the event team including volunteers
• Making the ‘pitch’
• Review and evaluation of the planning process
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes and workshops | 40 |
| Independent Study | 110 |
| Directed Study | 40 |
| Formative Assessment - Independent | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | To demonstrate an understanding of the key concepts of event planning. |
| LO2 | To demonstrate an ability to evaluate critical issues arising from event planning in practice. |
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio 1 | An event plan that documents and critically reflects upon the processes of a selected event scenario from event brief, plan, and pitch up to the stage before implementation/delivery and review. | 0 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio 1 | ✔ | ✔ | |