MK2SX8 - Professional Development Planning for Marketers 07 Jul 2022 - 31 Aug 2027 | Version 2
Associated Module Information
| Module Code: | MK2SX8 | ||
|---|---|---|---|
| Module Title: | Professional Development Planning for Marketers | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Mary Hedderman | ||
| Module Team: | Callum Evans | ||
| First Intended Intake: | SEP 2022 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 07 Jul 2022 |
| Valid To | 31 Aug 2027 |
Module Aims
This module aims to provide students with the knowledge, abilities, and skills needed to reflect on a professional development experience and write an appropriate professional development plan.
Content Summary
The ability to be a reflective practitioner is particularly important for professional development planning and career growth in marketing. Marketers need to display a range of professional competencies and this module is designed to allow you to grow both personally and professionally in your areas of choice.
The module will begin with an induction programme which addresses many of the key aspects of the placement and the assessment requirements.
Students will reflect upon their professional development in relation to Chartered Institute of Marketing’s Professional Competencies and respond with an appropriate professional development plan. This will be based on their work for MK2SX5 (a 10 week placement within an organisation, or a 10 week engagement with an the School’s Business Clinic) or MK2SX6 (70 hours of approved volunteering and an additional 30 hours of approved professional development activities).
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Seminar | 10 |
| Independent Study | 56 |
| Placement | 100 |
| Directed Study | 16 |
| Formative Assessment - Scheduled | 10 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically reflect on an approved professional development experience by identifying developments in your knowledge and experience that contribute to individual learning, skills development and employability. |
| LO2 | Demonstrate an ability to make an appropriate and realistic professional development plan that fills identified gaps in marketing-related knowledge, abilities, and skills. |
Module Requisites
| Code | Title | Requisite Type |
|---|---|---|
| MOD012935 | Marketing Employment Experience | co-requisite |
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Professional Development Planning - An individual presentation demonstrating market- awareness and the ability to plan for one’s future. | 25 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |