MA Design Innovation

01 Sep 2020 - 31 Aug 2026

Course Leader Philip Harfield
Course Team Steven Wright, Kara Tennant
Awarding Body University of South Wales
Teaching Institutions University of South Wales
Modes of Study Full Time, Part Time

Document Version

Version 1
Valid From 01 Sep 2020
Valid To 31 Aug 2026

QAA Benchmarks

N/A

Educational Aim

To provide a learner centred opportunity to develop in-depth and advanced knowledge and understanding of Design Innovation, informed by current practice, scholarship and research. The focus being to: Develop professionalised collaborative skills which prepare students for the next stage in their careers, through providing opportunities to apply creativity outside individual subject disciplines

Develop an advanced understanding of product, service and business model innovation methods and management processes within innovative organisations

Develop critical and reflective skills to explore the role of creativity and design thinking in managing creative and disruptive innovation initiatives that respond to current issues influencing in the Creative Industries and other sectors

Develop advanced research skills through first-hand experience of a range of human-centred and design-led research methods applied within professional situations

Develop transferable graduate attributes and creative autonomy (curiosity, initiative, persistence, resilience, adaptability) required for careers within innovative multi-disciplined enterprises

Learning Outcomes

A1 Apply knowledge of socio-cultural and socio-economic contexts, to the analysis of contemporary and future innovation practices
A2 Systematically apply understanding of design-led innovation theory and frameworks to the analysis professional innovation practices
A3 Critically apply understanding of professional design research methods, to the proposition, delivery and synthesis of knowledge within complex challenge based projects
A4 Critically articulate understanding of the changemaker role in the design and management of innovation projects
B1 Employ creative problem solving methods to independently and with originality articulate the role of design-led innovation
B2 Critically evaluate current design research methodologies, and their application through advanced scholarship
B3 Strategically shape outcomes of innovation projects, through creative thinking and critical reflection in the adoption and analysis of knowledge
B4 Initiate creative approaches to the personalisation of innovation tools to engage and support advocacy in brokering change
C1 Systematically coordinate and manage creative team resources and stakeholder activities required in decision making for problem based challenges
C2 Effectively advocate and negotiate design-led innovation projects through the use of advanced digital communication tools
C3 Employ advanced collaborative techniques to successfully negotiate and manage inter-disciplinary innovation projects
C4 Actively engage in critical debate with stakeholders and civil society to demonstrates an autonomous and purposeful approach to intrapreneurial activities

Course Structure

Level 7 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
DG4S31 MOD011563 Global Contexts and Systems Closed 20 specified
DG4S32 MOD011564 Design-led Innovation Principles and Methods Closed 20 specified
DG4S33 MOD011566 Design Thinking Lab Closed 20 specified
DG4S34 MOD011567 Advanced Design Research Closed 20 specified
DG4S35 MOD011568 Creative and Collaborative Professionalism Closed 20 specified
DG4S36 MOD011569 Innovation Impact Lab Closed 20 specified
DG4T04 MOD011570 Innovation Lead Project Closed 60 specified

Teaching and Assessment


Learning and Teaching Methods

LecturesPresentation and guest lectures with expertise and professional insight on a particular topic are a key element, particularly within contextual, methodological and research modules. SeminarsSeminars and peer discussion are a focus in the Lab modules, where research discourse and iterative experimentation are expedited. TutorialsOne-to-one supervision and project-based group supervision provide opportunities for feedback and detailed discussion. GroupworkGroup activities are key in professionalising collaborative working skills and character attributes. Groupwork is the focus within Lab modules with collaborative tasks, outcomes and assessment. Project SupervisionA meeting with a supervisor to discuss a particular piece of work. Practical Classes and WorkshopsParticipation in activity based workshop sessions within the term I,2 will develop practical skills affording opportunity to facilitate workshop activities in the Innovation Lead Project. FieldworkAdvanced research activities require fieldwork (i.e. interviews, observation) conducted at an external site. External Visits (including field trips)The course promotes immersion in current practice and research through visits to design-led organisations. Project activities may require site/field trips. Directed Study (including Online Learning)Study which is academically directed but outside direct contact hours. Independent StudyStudy instigated by students own initiative. Formative assessment-scheduledCritical reflection on their experience of working in professional context, will include a series of formative tutorials.

Employer Engagement

Visiting Speakers

Industry and civil society speakers will engage students in deeper exploration of contextual and theoretical study areas. They will enhance teaching through expert lectures, immersive activities and real-world briefs to catalyse thinking around key themes.

Field Trips

Visits to companies, agencies and stakeholder organisations will embed real-world thinking and support professional behaviours. Collaborative projects working with host organisations will be the basis for the professionalisation of interpersonal graduate attributes.

Work Placements

Opportunities for placements as innovation actors within partner organisations (employer organisations for part-time students) will be sought as part of the final innovation lead project module. While placements are not compulsory or guaranteed they represent invaluable industry experience of real-world delivery of a project of strategic importance to the host business.


Means of Assessment

Written Assessment Oral Assessment Presentation Portfolio


Learning Support

Induction

Pre- induction activity for students will highlight the thematic areas and philosophy of the course. Induction activities will familiarise international students with the course aims and Cardiff life.

Personal tutor

Each student is assigned a Personal Academic Coach (PAC). Additional tutor support from the teaching team is also available and pastoral care available at USW through the Advice Zone.

Office hours

The course team consists of full-time academic staff, as such they are available during standard working hours to discuss coursework and other academic issues.

Tutorials

Approaches to tutorials will reflect the nature of associated modules, with for example group supervision typically taking the form of peer to peer critical review of ongoing projects, which provide opportunities for feedback and reflection.

Seminars

Module seminars are a key part of the curriculum. They provide an opportunity to bring a student group together in a more formal session where critique and discussion can take place.

Formative Assessment

This takes place as part of the in class delivery and could take the form of an informal presentation (typically mid-point of a module) to measure learning progress and understanding.

Progress meetings

Student progression will be managed through timetabled meetings within module delivery plans, to ensure that the student stays on track with their coursework. Module schemes of work will support students to proceed appropriately and to the best of their ability.

Course Exit Points

Award Criteria Final
Master of Arts 180 credits of which at least 150 must be at Level 7 and no more than 30 at Level 6. Final
Postgraduate Certificate 60 credits with at least 40 at Level 7 and no more than 20 at Level 6. Exit
Postgraduate Diploma 120 credits of which at least 90 must be at Level 7 and no more than 30 at Level 6. Exit

Progression Route

Professional progression: The course provides diverse career progression routes for graduates in roles demanding intrapreneurial skills and an entrepreneurial mindset. Students will develop evidence of activities in product, service, social and commercial innovation (including user insight, design thinking, rapid prototyping, collaborative lean and agile delivery) which prepares them for a roles in design management, innovation management, brand management, design research, and technology transformation in social and commercial enterprises. The course aims to enable the transition to the workplace or a course of further study by making an individual more likely to secure and be successful in their chosen occupation(s) to the benefit of themselves, the workforce, the community and the economy (Higher Education Academy). The transferable skillset enhances employment opportunities in diverse roles from corporate social responsibility to civil society advocacy roles. The following job descriptions from Indeed, Acre Recruitment sites (23/01/2020) are illustrative of progression opportunities: Design Strategist - ‘transform big fuzzy problems and ambiguous challenges into clear and concise design strategy ’Project Manager (Innovation) - ‘Through your approach and communication style, you will have the ability to encourage a culture of empowerment, innovation and honesty across all stakeholders’ User Experience Designer (UX) - You’ll be hands on, identifying user needs, prototyping solutions, testing ideas with UX researchers and refining designs with data and user feedback. Innovation lead / Design Strategist – ‘you will support the design, development and execution of innovation design programs’ Brand and consumer insight strategist – ‘uncover insights into cultural trends and human behaviour that clients simply can’t find on their own’ The course enables professional progression through enquiry-based learning. The interaction of: design thinking (identifying challenges, gathering data, generating ideas, prototyping concepts, and testing solutions); challenge-based learning (real-world challenges foster heuristic learning); collaborative learning (real-life tasks relating to professional innovation activities).This course will also support professional progression through: Continuing the development of transferrable and cross discipline skills from undergraduate study Develop in-demand collaborative skills outside the discipline of undergraduate study Support further study options to enhance knowledge and career prospects. For those students seeking further academic or vocational courses, the skills, knowledge and attributes gained are as valuable in an academic context as they are in the workplace. In this respect the course provides a stepping stone towards a career in academia and further study opportunities such as a PhD. Updating the contextual theoretical understanding of students with previous educational and industrial experience, or from different subject areas The development of continuing professional development skills complementary to current employment (part-time option) Alignment with University networks which support recruitment into local and wider industry


Entry Requirements

Admission to the course is typically through the following qualifications:

General entry requirements: A good Honours degree in a relevant* discipline or appropriate professional qualification; or an HND/HNC and relevant experience.*It should be noted, that due to the transdisciplinary (transcending the boundaries of discipline) nature of the course the criteria for relevant is not limited to creative industries but extends to disciplines in other economic sectors who now wish to develop and apply knowledge of design thinking and creative processes to better understand challenges within their own field. Those without such qualifications will be considered on an individual basis, where prior experience will be taken into account. As part of the application process, applicants may be required to undertake an interview, outlining and discussing prior knowledge, ambitions and motivations relating to the course. International entry requirements: We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details. English language requirements: In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.


Inclusive Curriculum Statement

The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/


Addendum for Delivery at a Partner Institution

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Methods Of Quality Standards

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Quality Of Standards Indicators

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