MA Design Innovation
01 Sep 2020 - 31 Aug 2026
| Course Leader | Philip Harfield |
|---|---|
| Course Team | Steven Wright, Kara Tennant |
| Awarding Body | University of South Wales |
| Teaching Institutions | University of South Wales |
| Modes of Study | Full Time, Part Time |
Document Version
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
QAA Benchmarks
Educational Aim
To provide a learner centred opportunity to develop in-depth and advanced knowledge and understanding of Design Innovation, informed by current practice, scholarship and research. The focus being to: Develop professionalised collaborative skills which prepare students for the next stage in their careers, through providing opportunities to apply creativity outside individual subject disciplines
Develop an advanced understanding of product, service and business model innovation methods and management processes within innovative organisations
Develop critical and reflective skills to explore the role of creativity and design thinking in managing creative and disruptive innovation initiatives that respond to current issues influencing in the Creative Industries and other sectors
Develop advanced research skills through first-hand experience of a range of human-centred and design-led research methods applied within professional situations
Develop transferable graduate attributes and creative autonomy (curiosity, initiative, persistence, resilience, adaptability) required for careers within innovative multi-disciplined enterprises
Learning Outcomes
| A1 | Apply knowledge of socio-cultural and socio-economic contexts, to the analysis of contemporary and future innovation practices |
| A2 | Systematically apply understanding of design-led innovation theory and frameworks to the analysis professional innovation practices |
| A3 | Critically apply understanding of professional design research methods, to the proposition, delivery and synthesis of knowledge within complex challenge based projects |
| A4 | Critically articulate understanding of the changemaker role in the design and management of innovation projects |
| B1 | Employ creative problem solving methods to independently and with originality articulate the role of design-led innovation |
| B2 | Critically evaluate current design research methodologies, and their application through advanced scholarship |
| B3 | Strategically shape outcomes of innovation projects, through creative thinking and critical reflection in the adoption and analysis of knowledge |
| B4 | Initiate creative approaches to the personalisation of innovation tools to engage and support advocacy in brokering change |
| C1 | Systematically coordinate and manage creative team resources and stakeholder activities required in decision making for problem based challenges |
| C2 | Effectively advocate and negotiate design-led innovation projects through the use of advanced digital communication tools |
| C3 | Employ advanced collaborative techniques to successfully negotiate and manage inter-disciplinary innovation projects |
| C4 | Actively engage in critical debate with stakeholders and civil society to demonstrates an autonomous and purposeful approach to intrapreneurial activities |
Course Structure
Level 7 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| DG4S31 | MOD011563 | Global Contexts and Systems | Closed | 20 | specified |
| DG4S32 | MOD011564 | Design-led Innovation Principles and Methods | Closed | 20 | specified |
| DG4S33 | MOD011566 | Design Thinking Lab | Closed | 20 | specified |
| DG4S34 | MOD011567 | Advanced Design Research | Closed | 20 | specified |
| DG4S35 | MOD011568 | Creative and Collaborative Professionalism | Closed | 20 | specified |
| DG4S36 | MOD011569 | Innovation Impact Lab | Closed | 20 | specified |
| DG4T04 | MOD011570 | Innovation Lead Project | Closed | 60 | specified |
Teaching and Assessment
Learning and Teaching Methods
Employer Engagement
Visiting Speakers
Industry and civil society speakers will engage students in deeper exploration of contextual and theoretical study areas. They will enhance teaching through expert lectures, immersive activities and real-world briefs to catalyse thinking around key themes.
Field Trips
Visits to companies, agencies and stakeholder organisations will embed real-world thinking and support professional behaviours. Collaborative projects working with host organisations will be the basis for the professionalisation of interpersonal graduate attributes.
Work Placements
Opportunities for placements as innovation actors within partner organisations (employer organisations for part-time students) will be sought as part of the final innovation lead project module. While placements are not compulsory or guaranteed they represent invaluable industry experience of real-world delivery of a project of strategic importance to the host business.
Means of Assessment
Written Assessment Oral Assessment Presentation Portfolio
Learning Support
Induction
Pre- induction activity for students will highlight the thematic areas and philosophy of the course. Induction activities will familiarise international students with the course aims and Cardiff life.
Personal tutor
Each student is assigned a Personal Academic Coach (PAC). Additional tutor support from the teaching team is also available and pastoral care available at USW through the Advice Zone.
Office hours
The course team consists of full-time academic staff, as such they are available during standard working hours to discuss coursework and other academic issues.
Tutorials
Approaches to tutorials will reflect the nature of associated modules, with for example group supervision typically taking the form of peer to peer critical review of ongoing projects, which provide opportunities for feedback and reflection.
Seminars
Module seminars are a key part of the curriculum. They provide an opportunity to bring a student group together in a more formal session where critique and discussion can take place.
Formative Assessment
This takes place as part of the in class delivery and could take the form of an informal presentation (typically mid-point of a module) to measure learning progress and understanding.
Progress meetings
Student progression will be managed through timetabled meetings within module delivery plans, to ensure that the student stays on track with their coursework. Module schemes of work will support students to proceed appropriately and to the best of their ability.
Course Exit Points
| Award | Criteria | Final |
|---|---|---|
| Master of Arts | 180 credits of which at least 150 must be at Level 7 and no more than 30 at Level 6. | Final |
| Postgraduate Certificate | 60 credits with at least 40 at Level 7 and no more than 20 at Level 6. | Exit |
| Postgraduate Diploma | 120 credits of which at least 90 must be at Level 7 and no more than 30 at Level 6. | Exit |
Progression Route
Professional progression: The course provides diverse career progression routes for graduates in roles demanding intrapreneurial skills and an entrepreneurial mindset. Students will develop evidence of activities in product, service, social and commercial innovation (including user insight, design thinking, rapid prototyping, collaborative lean and agile delivery) which prepares them for a roles in design management, innovation management, brand management, design research, and technology transformation in social and commercial enterprises. The course aims to enable the transition to the workplace or a course of further study by making an individual more likely to secure and be successful in their chosen occupation(s) to the benefit of themselves, the workforce, the community and the economy (Higher Education Academy). The transferable skillset enhances employment opportunities in diverse roles from corporate social responsibility to civil society advocacy roles. The following job descriptions from Indeed, Acre Recruitment sites (23/01/2020) are illustrative of progression opportunities: Design Strategist - ‘transform big fuzzy problems and ambiguous challenges into clear and concise design strategy ’Project Manager (Innovation) - ‘Through your approach and communication style, you will have the ability to encourage a culture of empowerment, innovation and honesty across all stakeholders’ User Experience Designer (UX) - You’ll be hands on, identifying user needs, prototyping solutions, testing ideas with UX researchers and refining designs with data and user feedback. Innovation lead / Design Strategist – ‘you will support the design, development and execution of innovation design programs’ Brand and consumer insight strategist – ‘uncover insights into cultural trends and human behaviour that clients simply can’t find on their own’ The course enables professional progression through enquiry-based learning. The interaction of: design thinking (identifying challenges, gathering data, generating ideas, prototyping concepts, and testing solutions); challenge-based learning (real-world challenges foster heuristic learning); collaborative learning (real-life tasks relating to professional innovation activities).This course will also support professional progression through: Continuing the development of transferrable and cross discipline skills from undergraduate study Develop in-demand collaborative skills outside the discipline of undergraduate study Support further study options to enhance knowledge and career prospects. For those students seeking further academic or vocational courses, the skills, knowledge and attributes gained are as valuable in an academic context as they are in the workplace. In this respect the course provides a stepping stone towards a career in academia and further study opportunities such as a PhD. Updating the contextual theoretical understanding of students with previous educational and industrial experience, or from different subject areas The development of continuing professional development skills complementary to current employment (part-time option) Alignment with University networks which support recruitment into local and wider industry
Entry Requirements
Admission to the course is typically through the following qualifications:
General entry requirements: A good Honours degree in a relevant* discipline or appropriate professional qualification; or an HND/HNC and relevant experience.*It should be noted, that due to the transdisciplinary (transcending the boundaries of discipline) nature of the course the criteria for relevant is not limited to creative industries but extends to disciplines in other economic sectors who now wish to develop and apply knowledge of design thinking and creative processes to better understand challenges within their own field. Those without such qualifications will be considered on an individual basis, where prior experience will be taken into account. As part of the application process, applicants may be required to undertake an interview, outlining and discussing prior knowledge, ambitions and motivations relating to the course. International entry requirements: We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details. English language requirements: In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.
Inclusive Curriculum Statement
The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/
Addendum for Delivery at a Partner Institution
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