BA (Hons) Sports Journalism

01 Sep 2026 - 31 Aug 2032

Course Leader Delme Parfitt
Course Team
Awarding Body University of South Wales
Teaching Institutions University of South Wales
Modes of Study Full Time

Document Version

Version 1
Valid From 01 Sep 2026
Valid To 31 Aug 2032

QAA Benchmarks

N/A

Educational Aim

The main aims of the course are: 

  • To develop students into skilled, ethical, and adaptable sports journalists capable of producing high-quality content across digital, broadcast, and print platforms. 

  • To foster critical understanding of sport’s cultural, social, and political significance, preparing students to report on complex issues with integrity and insight. 

  • To equip students with practical newsroom experience and professional skills that meet the demands of the contemporary global sports media industry. 

  • To encourage innovation, creativity, and entrepreneurship in sports storytelling through challenge-based, real-world learning 

  • To cultivate reflective, responsible graduates who value wellbeing, inclusivity, and the role of journalism in promoting positive social change. 

Learning Outcomes

A1 Demonstrate a critical understanding of the social, cultural, political, and ethical dimensions of sport and media, and explain how these shape journalistic practice in national and global contexts.
A2 Apply professional journalism theories, concepts, and methods to produce accurate, fair, and engaging sports content across digital, broadcast, and print platforms, adhering to industry standards and media law.
A3 Operate effectively within professional newsroom environments, using digital and collaborative technologies to plan, produce, and deliver live and recorded sports coverage to deadline.
A4 Critically analyse sources, evidence, and media representations to inform responsible and evidence-based
A5 Communicate clearly and creatively across multiple audiences and platforms, adapting tone, format, and delivery for diverse and inclusive engagement in a global media landscape.
A6 Reflect on personal and professional development, showing resilience, self-awareness, and commitment to wellbeing, equality, and sustainable professional practice.
A7 Evaluate the role of sports journalism as a force for positive social change, applying the principles of sustainability, inclusivity, and civic responsibility to real-world challenges within and beyond the media industry.
B1 Demonstrate a critical understanding of the social, cultural, political, and ethical dimensions of sport and media, and explain how these shape journalistic practice in national and global contexts.
B2 Apply professional journalism theories, concepts, and methods to produce accurate, fair, and engaging sports content across digital, broadcast, and print platforms, adhering to industry standards and media law.
B3 Operate effectively within professional newsroom environments, using digital and collaborative technologies to plan, produce, and deliver live and recorded sports coverage to deadline.
B4 Critically analyse sources, evidence, and media representations to inform responsible and evidence-based reporting, demonstrating independent judgment and ethical reasoning.
B5 Communicate clearly and creatively across multiple audiences and platforms, adapting tone, format, and delivery for diverse and inclusive engagement in a global media landscape.
B6 Reflect on personal and professional development, showing resilience, self-awareness, and commitment to wellbeing, equality, and sustainable professional practice.
B7 Evaluate the role of sports journalism as a force for positive social change, applying the principles of sustainability, inclusivity, and civic responsibility to real-world challenges within and beyond the media industry.
C1 Demonstrate a critical understanding of the social, cultural, political, and ethical dimensions of sport and media, and explain how these shape journalistic practice in national and global contexts.
C2 Apply professional journalism theories, concepts, and methods to produce accurate, fair, and engaging sports content across digital, broadcast, and print platforms, adhering to industry standards and media law.
C3 Operate effectively within professional newsroom environments, using digital and collaborative technologies to plan, produce, and deliver live and recorded sports coverage to deadline.
C4 Critically analyse sources, evidence, and media representations to inform responsible and evidence-based reporting, demonstrating independent judgment and ethical reasoning.
C5 Communicate clearly and creatively across multiple audiences and platforms, adapting tone, format, and delivery for diverse and inclusive engagement in a global media landscape.
C6 Reflect on personal and professional development, showing resilience, self-awareness, and commitment to wellbeing, equality, and sustainable professional practice.
C7 Evaluate the role of sports journalism as a force for positive social change, applying the principles of sustainability, inclusivity, and civic responsibility to real-world challenges within and beyond the media industry.

Course Structure

Level 4 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
4B005E MOD013894 The Social Spotlight in Sport Running 30 specified
4B006E MOD013895 Fair Play: Law, Ethics and Communication in Sport Media Running 30 specified
4B007E MOD013896 From Whistle to Screen: Match Day Storytelling Running 30 specified
4B008E MOD013897 Making Media: Click, Record, Publish Running 30 specified

Level 5 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
5B011E MOD013899 Lights, Camera, Action! Content Production in Sport Running 30 specified
5B012E MOD013900 Deadline Days: Live Sports Reporting Running 30 specified
5B013E MOD013902 Campaign Connect: Making a Difference Running 30 specified
5B014E MOD013904 Red Card! Investigating Issues in Sport Running 30 specified

Level 6 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
6B009E MOD013906 The Big Pitch Running 30 specified
6B010E MOD013908 Going Live! Sports Broadcasting Running 30 specified
6B011E MOD013909 Transfer Window: Industry Ready Running 30 specified
6B012E MOD013910 Out in the Field: Build your Portfolio Running 30 specified

Teaching and Assessment


Learning and Teaching Methods

The learning and teaching strategy for the BA (Hons) Sports Journalism degree is founded on the principles of challenge-based learning, experiential practice, and inclusive pedagogy. Students learn through authentic, real-world projects that simulate professional newsroom environments, encouraging them to apply theoretical knowledge to practical, socially relevant challenges. Each module presents a defined “challenge” rooted in current sports media issues, driving engagement, creativity, and critical reflection. 

The strategy integrates theory and practice throughout all three levels, progressing from guided, skill-based learning in Level 4 to independent, industry-facing projects at Level 6. This scaffolding ensures students develop a strong foundation in journalistic ethics, storytelling, and media production before advancing to complex, multi-platform work. Teaching methods include workshops, live briefs, guest lectures, peer collaboration, and reflective practice — all designed to nurture professional confidence and independent judgement. 

The course adopts a student-centred, inclusive approach, supporting diverse learning styles through flexible assessment methods, accessible resources, and a focus on collaboration and wellbeing. Digital literacy and sustainability are embedded across the curriculum, aligning with the USW Accelerator Themes of Health and Wellbeing, Sustainable Communities, and Creative Industries. 

Innovation is central to the strategy. Traditional essays are replaced by authentic assessments — portfolios, podcasts, videos, live reports, and presentations — that mirror professional practice and contribute directly to employability. Reflective learning activities encourage students to consider their personal growth, ethical awareness, and resilience within a fast-paced media environment. 

Industry engagement underpins teaching at every stage, with professionals co-delivering sessions, mentoring students, and providing live feedback. This ensures currency, credibility, and relevance in all learning experiences. 

Overall, the strategy supports student engagement, progression, and success by promoting active learning, ethical awareness, and employability. It prepares graduates who are not only skilled practitioners but also critical thinkers capable of shaping a more inclusive and responsible sports media industry. 


Employer Engagement


Means of Assessment

The BA Sports Journalism course adopts a challenge-based learning approach that aligns closely with the University of South Wales’s commitment to applied, inclusive, and future-focused education. Each module centres on a real-world professional challenge — mirroring the authentic practices of the contemporary sports media industry — encouraging students to learn by doing, collaborating, and reflecting. This experiential model fosters deep engagement by connecting academic theory with practical media production, ensuring students develop confidence, independence, and critical thinking from the outset. 

Learning and teaching emphasise participation, creativity, and reflection. Workshops, newsroom simulations, live event coverage, and guest industry sessions form the core delivery methods, replicating professional environments where students learn through collaboration, feedback, and iterative practice. This structure supports the University’s Employability and Enterprise strategies by embedding transferable skills — communication, teamwork, resilience, and ethical awareness — into every stage of study. 

Inclusive and flexible teaching methods ensure accessibility for diverse learners. Small-group tutorials, scaffolded challenges, and formative feedback loops enable students to progress at an appropriate pace, with alternative formats (e.g. oral assessments, vlogs, practical portfolios) reducing barriers for those with differing learning preferences or needs. The integration of USW Accelerator themes, such as Health and Wellbeing, further embeds social awareness and self-care into the curriculum, supporting personal development alongside professional growth. 

Independent learning is progressively developed through the course’s structure: early modules build foundational skills in reporting and production, while later stages promote autonomy through live briefs, placements, and independent projects. Reflective practice is central to assessment, ensuring students understand the rationale behind creative and ethical choices. 

Overall, the course embodies USW’s pedagogical ethos — applied, inclusive, and industry-connected — producing graduates who are adaptable, reflective, and ready to contribute meaningfully to the evolving sport media landscape. 


Learning Support

Induction 

All students will be invited to an induction week at the start of the academic year, which is where students will have a chance to meet others on the course, be welcomed into academic life, and establish mutual expectations with staff on the course. 

 

The induction week will include both university-wide events introducing many central university services, as well as course and faculty specific induction events. 

The induction 

 

Induction events will also be extended throughout the first block of term 1 for new undergraduate students, to allow students a welcoming and managed introduction to their university studies. 

Learner Analytics 

Learner Analytics will be used to track student attendance and engagement across the course.  Students will be introduced to the Learner Analytics system in the first week of teaching in Block 1. 

Office hours 

The teaching team maintain an ‘open door’ policy where students are encouraged to attend the staff offices and resolve any queries at any time.   

 

Module and Course Leaders will also maintain weekly ‘office hours’ throughout the teaching term, in order for students to have a guaranteed time where they know staff will be available to respond to any queries.  

Tutorials 

Each module will include 56 hours of scheduled in-person contact time.  This will include practical classes, lectures, workshops, tutorials, and seminars. 

 

Seminars 

Each module will include 56 hours of scheduled in-person contact time.  This will include practical classes, lectures, workshops, tutorials, and seminars. 

Formative Assessment 

Formative Assessment is a chance for students to receive feedback on their assessed work that does not count towards their formal mark for the module or course.  This is an ongoing process aimed to be developmental and encourage students to improve both their understanding and performance.   

 

Formative assessment is included throughout the course both formally (through draft submission points in some modules) and throughout the learning process as an integral part of the learning process.  

Progress meetings 

All students on the course will be assigned a Personal Academic Coach, who will be consistent throughout their degree.  A Personal Academic Coach is someone within your course team who supports your overall progress, rather than focusing on individual assignments or modules. All students will have three PAC sessions with their coach in the academic year.  

 

Research Supervision 

This is not relevant for this course. 

 

Online Resources and Digital Support 

Students will be provided with online resources through the university’s Virtual Learning Environment, Blackboard.  Each module will include a range of guided and online materials to support students in their learning and achievement of the module aims. 

Library Services 

Library Services?provides a wide range of high-quality library and information services to students, academics and researchers, including access to a range of materials, books, journals, and subscriptions.  

 

Students will be signposted to Library Services in a session in the first module, as well as integrated sessions in modules in year 2 and 3 of the course. 

 

Student Development and Study Skills (SDSS) 

USW Study Skills can help students develop the writing, maths, IT, and other skills you need to succeed at your studies.  

 

Students will be signposted to the Student Development Service in Induction week, and sessions with the Study Skills team will be integrated into the first module of each year to ensure all students are familiar with the service and offering.  

 

Advice Zone 

The Advice Zone is the first point of contact for all student enquiries. They offer confidential advice on anything that affects your ability to study, and they work with a range of other services to ensure you receive the overall support you need. 

 

Students will be signposted to the Advice Zone during induction and in the Course Handbook. 

 

Disability Advice Team 

The?Disability Advice Team?provides information, advice and guidance, and co-ordinates disability-related support for USW students.?This includes students with physical, sensory, mental health or unseen disabilities, specific learning difficulties (eg, dyslexia) and autism. 

 

Students will be signposted to the Disability advice team on an ad-hoc basis by Personal Academic Coaches whereever necessary, as well as introductions to the whole cohort during induction and via the Course Handbook. 

 

Mental Wellbeing 

 

USW has several teams who can support students with mental health and wellbeing. 

Students will be signposted to the range of services in induction and through their course handbooks.   

In the first instance, students will book a Wellbeing Advice Appointment through the Advice Zone Online, and then the advisor will explore student needs and signpost to further support, as well as referring to a mental health adviser or counsellor if appropriate. 

 

Progression Advice Team 

The?Progression Advice Team?works with students to identify areas of academic concern, advise on options available and suggest a holistic support plan.  

 

Students will be signposted to the Progression Advice Team via module or course leaders, as well as via their Personal Academic Coach, whenever deemed suitable on an ad-hoc basis. 

 

Careers Service 

USW Careers?provides support with careers advice, employment, freelancing, work placements, and much more to help you prepare for your future. 

 

As well as being signposted in the course handbook and induction, the Careers service will be introduced to students in the first module and deeply integrated in the Marketing Mindset module, where an assessment centre assessment will be run with support from the Careers service. 

Course Exit Points

Award Criteria Final
Bachelor of Arts (with Honours) 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 Final
Diploma of Higher Education 240 credits of which at least 100 must be at Level 5 or above, 120 credits at Level 4 or above and no more than 20 credits at Level 3. Intermediate
Certificate of Higher Education 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 Exit

Progression Route


Entry Requirements

Admission to the course is typically through the following qualifications:


Inclusive Curriculum Statement

The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/


Addendum for Delivery at a Partner Institution

N/A


Methods Of Quality Standards

N/A


Quality Of Standards Indicators

N/A