BA (Hons) Business Management (Events Management)

08 Jul 2021 - 31 Dec 2026

Course Leader Tammy Laugharne
Course Team Louise Hung, Rachael Rees-Jones
Awarding Body University of South Wales
Teaching Institutions University of South Wales
Modes of Study Full Time, Part Time

Document Version

Version 2
Valid From 08 Jul 2021
Valid To 31 Dec 2026

QAA Benchmarks

N/A

Educational Aim

The course along with the specialism pathways offer students a future facing and integrated business education covering the main disciplines and operational areas of business, whilst focusing on supporting students to develop the skills and competencies required in a contemporary and future labour market. The curriculum aims to challenge students in their cognitive models and foster self-development. The course actively seeks input from the external environment and student learning is grounded in the external context wherever appropriate. Through external speakers, live management projects, case studies, showcase activities and a variety of formative and summative assessment activities, students apply theoretical concepts in practice, and places academic concepts into a range of managerial contexts. Student achievement is supported by embedded and explicit personal development of transferable skills and competencies; supporting student transition into higher education, underpinning employability and professional practice and the ethos of lifelong learning.
Each specialist pathway provides a comprehensive business education, equipping students with the business knowledge and skills for a successful career in a complex business world. The course offers a broad range of modules, ensuring breadth of knowledge to support students in their future career aspirations. Successful completion anticipates students to be entrepreneurial, creative, independent, analytical and critical. It requires them to work effectively within diverse teams and demonstrate strong information literacy, a spirit of enquiry and to be reflective in practice. It will also require a broad theoretical and practical knowledge of a range of business functions and the wider international business environment.
Each specialism pathway has dedicated learning objectives, the course aims below feature in the main Business Management and all specialist pathways.
• To support students in their development and provide a critical understanding of organisations and their management in relation to the current, dynamic business environment.
• To develop students with relevant, transferable employability skills and confidence to enhance their ability to work effectively in their chosen careers, by providing relevant knowledge, skills and organisational experience.
• To develop a range of interpersonal and analytical skills that will enable students to function as effective managers and which enables them to contribute effectively to businesses and wider society, becoming effective global citizens.
• To build upon the business awareness at previous levels and to develop further knowledge, skills, attitudes and behaviours required in a modern business environment.
• To equip students to understand the range of contexts, both nationally and internationally, within which business decisions are taken.
• To enhance career development in a business studies environment to include an appreciation of lifelong learning skills and personal development.
• To provide an opportunity for students to develop academic interests and consolidate the prior learning through an integrated focus of study.
• To develop students’ understanding of business studies, focusing on the critical analysis of theoretical and contemporary issues.
• To provide a broad-based programme of education suitable for employment in a range of organisations as well as for professional and post-graduate study.
• To enable students to use appropriate critical, analytical and vocational skills in order to resolve problems relevant to a wide range of business organisations.

Events Management
The BA (Hons) Business Management (Events Management) enables students to be able to combine specialisms within two interrelated disciplines, covering the main operational areas of events while maintaining a broad-based business education in the key business and management areas. This course allows students to attain the competencies required in a contemporary and future labour market. Specifically, the aims of the Events specialist route are:
• To support students in their development to provide a critical understanding of organisations and their management in relation to the current, dynamic business environment with specific consideration of the impact on the Events Industry.
• To develop a range of interpersonal and analytical skills that will enable students to function as effective managers and/or Events Managers and which enables them to contribute effectively to businesses and wider society, becoming effective global citizens.
• Develop students’ critical understanding of the processes and practices of event operations, planning and delivery.

Learning Outcomes

A1 Knowledge of major business disciplines and their inter-relationship.
A2 Detailed knowledge and understanding of the concepts, principles, theories and techniques relevant to Business and Management.
A3 Knowledge and understanding of the functions and processes of organisations, their influence upon the external environment, and practices for effective management of organisations, including managing risk and uncertainty.
A4 Knowledge and understanding enabling students to contribute to economic, social and cultural development at various levels of societal activity (local, Wales, UK, global) and be able to apply them to business activities
A5 Understanding and interpretation of a variety of business and management theories, perspectives, concepts and schools of thought, including the reasoning which underpins them.
A6 Demonstrate knowledge and understanding of contemporary business and management concepts, including the use of digital technology, its impact on business models and the diverse size and structure of organisations.
A7 Demonstrate knowledge and understanding of the events sector, in particular, operations, planning and delivery.
B1 Apply established techniques of analysis and enquiry to the study of the Business and Management.
B2 The ability to identify arguments, concepts, assumptions and implicit values and to evaluate them in terms of evidence.
B3 Synthesise information from a number of sources in order to gain a coherent understanding.
B4 The ability to create, evaluate, assess options, formulate judgements and frame questions in relation to solving business problems, together with the capacity to apply ideas and knowledge to a range of situations.
B5 Critical evaluation of a range of business and management theories, concepts and models and the practical implications of them within organisations.
B6 Demonstrate an ability to critically apply knowledge and understanding of events management in practice.
C1 The development of skills associated with critical reflection.
C2 Acquire a range of skills and capabilities so as to enhance employability and make an immediate contribution to an employer's activities.
C3 The utilisation of skills to develop a range of work-based competences through internships, business engagement, consultancy projects and live case studies, which assist in building commercial acumen.
C4 Utilise knowledge, skills and experience to resolve business problems or to address and complete business tasks, taking an ethical and socially responsible approach to management practices.
C5 Recognise the need and have the ability to undertake personal and professional development, throughout one's life.
C6 Demonstrate the skills and competences commonly required in the events sector for effective event management.

Course Structure

Level 6 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
BS3S12 MOD011979 Applied Management Running 20 specified
BS3S92 MOD012074 Business Research: Principles and Practice Running 20 specified
BS3SX1 MOD011320 Business Ethics and Sustainability Running 20 specified
EAS001 MOD012815 Enhancing Academic Success Running 0 specified
LM3SX1 MOD011355 Applied Event Planning Closed 20 specified
LM3SX2 MOD011356 Live Event Closed 20 specified
ST3S83 MOD012227 Business Strategy Running 20 specified

Teaching and Assessment


Learning and Teaching Methods

Active/simulation based  

Students will be offered the chance to engage in the Universities Business Challenge (a realistic simulation of running an organisation), but this is extra curricula activity. 

Lectures 

Lectures are used sparingly and where appropriate to deliver theoretical foundations.  Some modules will trial virtual lectures, so students undertake some independent learning in advance, so that the lecture time become more interactive, with an opportunity for a wider discussion and debates. 

Seminars/ Workshops 

Seminars and workshops enable more interactive learning and are an opportunity for contextualisation and application of the module content.  Where appropriate, live and current case studies are used to support students’ development, understanding and ability to apply theory to practice.  Workshops also allow contextualisation specific to the Business Management (specialisms). 

Tutorials 

CAS sessions are timetabled but are not credit bearing.  They incorporate tutorial activity for targeted academic and employability skills development support. In addition, international students will benefit from support by the Centre for International English. 

Groupwork 

Group work will be an important learning and teaching method, which will be inculcated with students in the immersive learning week at the start of each term.  However, it will only be minimally used for assessment (eg 10% of the Business Strategy overall module grade), to minimise impact on degree classifications. 

Work-based 

There is no work-based learning, but opportunities for volunteering are publicised by the Careers and Employability team and all students are encouraged to participate. Students can also apply to work as Business Analysts in the Business School’s Business Clinic.  

Project Supervision 

Students will be fully supervised through the Management Project / Enterprise Based Learning / Live Event modules. 

External Visits 

 

All students are offered the opportunity to engage in an industry visit, at least once during the academic year. 

Directed Study (including Online Learning) 

All modules include materials posted on the VLE. These include lecture slides and recordings/streaming of key lectures or assessment information. Some modules will encourage students to use online discussion boards to continue discussion outside the classroom.??Students will be given tasks to perform outside of the taught sessions. These could take a variety of formats such as online discussion boards, readings, or researching case studies.?? 

Independent Study 

Independent study is essential and the importance of this will be emphasised in induction.  During all modules students will be give tasks to complete independently either in groups or individually with dissemination of the results to the whole cohort or group.? 

Students will utilise the independent study time to complete summative and formative assessment activities. They are also expected to stay abreast of current affairs and business news. 

Formative assessment -scheduled 

Opportunities for early feedback are embedded in some modules, with opportunities for tutor and peer review and self-reflection, 

This is of particular importance in term 1, so students can gauge their progression and performance with their studies. 

Formative assessment – independent 

Students new to UK study will complete a progressive workbook during induction and the first immersive learning week, and this will enable them to identify and development needs for success at level 6 study. 

Timetabled CAS during the term will offer opportunities for regular formative assessment to support academic skills development.  Students will also be encouraged to utilising MyCareers resources and to complete Gradedge, to enhance their employability. 


Employer Engagement

Visiting Speakers
Visiting speakers are a feature of all Business School courses and students will be invited and encouraged to attend. In addition, there will be special enterprise events such as ‘Question Time’ and ‘Dragon’s Den’ will be arranged involving professionals and entrepreneurs

Volunteering
Volunteering opportunities are available for all students and the University hosts a ‘volunteers’ fare to encourage participation, recognising the enhancement this can offer to students CV’s and future employability prospects. Students have the opportunity to work as Business Analysts in the School’s Business Clinic.

Field trips
At least one industry visit is planned for all students. In order to accommodate students enrolled onto both September and February starts the visit is likely to take place in early Spring

Work-based Learning
There is no dedicated work-based learning module in this course although many of the opportunities to learn the skills offered in such a module may be found in the Enterprise Based Learning module. The module invites students to manage a real Social Enterprise to be run from the University.
In addition, students enrolled onto the Enterprise Based Learning module will also take part in the Universities Business Challenge Worldwide competition.


Means of Assessment

• Presentation
• Report
• Essay
• Portfolio
• Video
• Presentation
• Examination
• In class test
• Case study
• Concept map


Learning Support

Induction
Students will undertake a comprehensive induction programme at the start of the course. Induction content will introduce all aspects of student life such as VLE training, pastoral care and wider University services, alongside events to build course identity. Ice-breaking activities will feature strongly and preparations are made for the skills development week that follows.

Personal Academic Coach
Students are supported by a Personal Academic Coach; an academic member of staff who will have access to information on the performance and profile of the student, allowing them to effectively support students' personal and academic development. Where students have problems of a personal nature (health, wellbeing, financial, etc.) they can be referred to the appropriate University Support Services.

Office hours
This information will be provided to students at induction. In addition, students will be advised about where they can find help outside of normal working hours in case of an emergency. Most team tutors operate an ‘open door’ policy so that students can meet the tutor immediately and discuss any item of concern.

Tutorials
CAS sessions will incorporate tutorial activity for targeted academic and employability skills development support. Additional support for international students is offered by the Centre for International English.

Seminars
Seminars will feature as a pedagogical approach that may augment the traditional teaching agenda. This will allow contextualisation and application of theoretical concepts explored throughout the module

Formative Assessment
The use of seminars will allow formative assessment to be embedded in the course. Additionally, the use of online learning will encourage students to engage with formative assessment.

Progress meetings
PAC tutors schedule three meetings per year. In the second PAC meeting student progress is formally reviewed as they will have completed the first 60 credits of study.

Research / Project Supervision
Project supervisors will be assigned for the Management Project, Enterprise Based Learning and Live Event modules.

Online Resources
All module content will be made available on UniLearn (VLE Blackboard). Additional online academic support will be provided as part of the CAS provision. All modules make use of UniLearn for web-enhanced delivery to at least the recommended minimum standard and for communications with students.
Additional support is provided through the Student Development and Study Skills Service who have self-directed online materials and tutorials.

Student Advice
There is a Student Advice Zone at the Treforest Campus, with provision for online support. They provide confidential guidance and advice to students on all aspects of their university experience and are integrated to make direct referrals to the University Professional and Support Services.
Further information on their services and availability can be found here:
• Advice Zone Online
• Advice Zones

Disability Service
As per QAA subject benchmarks, the University will ensure that the curriculum and learning opportunities are inclusive and therefore reasonable adjustments will be made to accommodate needs of students with disabilities.
Students requiring support for their studies are assessed by the Student Services Team and Individual Learning Support Plans are put in place. For more information see:
• Disability Service
• Dyslexia

IT/ Library
Module resources and texts are where possible available electronically and any core texts for the course are stocked at the Treforest library.
There is a dedicated South Wales Business School Librarian who guest delivers appropriate training to students. This includes demonstrations and workshops, for example on how to use USW FindIt, identifying sources of quality information, etc. The Librarian also offers students’ one-to-one or small group bespoke support.
For more information see: Library Services at the University of South Wales.
There are computer labs with open access on both campuses, ensuring students have access to PCs. WiFi is also available across both campuses and students can loan laptops for independent-study.
See: IT, Media and Technical Services

Course Exit Points

Award Criteria Final
Bachelor of Arts (with Honours) 360 credits of which at least 100 must be at level 6 or above, 120 at level 5 or above, 120 at level 4 or above and no more than 20 at Level 3. Final

Progression Route

The following feeder routes are available:

• Foundation degree in Business Studies

• Foundation degree in Service Sector Management

• Foundation degree in Retail Management

• HND Business Studies

• HND Business and Accounting

• Diploma in Higher Education

• iLM leadership and Management (Level 5)

• CMI Level 5 qualification

• CIPD Level 5 qualification

• CIPS Level 5 qualification

• ACCA/ ICEAW professional qualification

The following progression routes are available:

• MBA

• MBA Global

• MSc Management

• MSc International Business and Enterprise

• Plus a range of more specialist masters in procurement, logistics, marketing, project management and human resource management.


Entry Requirements

Admission to the course is typically through the following qualifications:

Students that have successfully completed the following courses may apply (regardless of grade):
• Foundation degree in Business Studies
• Foundation degree in Service Sector Management
• Foundation degree in Retail Management
• HND Business Studies
• HND Business and Accounting
• Diploma in Higher Education
• iLM leadership and Management (Level 5)

The Course Leader will consider on an individual basis alternative qualifications and/or relevant experience providing students can demonstrate sufficient related knowledge and understanding to equip them for level 6 study in a business discipline. Applicants will need to demonstrate 240 credits (or equivalent) and the University’s Recognition of Prior Learning (RPL) policy can feature in the decision to offer a place on the course.
The most up to date entry requirements for the School’s undergraduate degrees courses can be found on the course page of the University website.
For international students, information can be found on the University’s website: http://international.southwales.ac.uk/apply/international/ucas-direct. In general international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.


Inclusive Curriculum Statement

The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/


Addendum for Delivery at a Partner Institution

N/A


Methods Of Quality Standards

N/A


Quality Of Standards Indicators

N/A