BA (Hons) Media, Culture and Journalism
13 Oct 2026 - 31 Aug 2028
| Course Leader | James Rendell |
|---|---|
| Course Team | Rebecca Williams, Lesley Harbidge, Peter Jachimiak, Daryl Perrins, Andrew Pearsall, Rebecca Leach, Gwyneth Moore |
| Awarding Body | University of South Wales |
| Teaching Institutions | University of South Wales |
| Modes of Study | Full Time, Part Time |
Document Version
| Version | 12 |
|---|---|
| Valid From | 13 Oct 2026 |
| Valid To | 31 Aug 2028 |
QAA Benchmarks
Educational Aim
• Develop a substantial body of knowledge about the history, nature and importance of media, culture and journalism nationally, internationally, and in relation to the creative industries sector in Cardiff and Wales
• Develop the ability of students to understand and deploy theoretical approaches to the study of media, culture and journalism;
• Develop the ability of students to study and research independently, and to express their ideas in a coherent and clear manner, using a variety of forms, including critical comments, essays, presentations, reports, creative projects, portfolios and a dissertation
• Develop the students’ ability to deploy their critical, research, analytical and practical communication skills in the workplace
Learning Outcomes
| A1 | Understanding of academic theories relevant to the production, circulation and reception of media messages, and a critical, ethically-informed, reflexive approach to journalism, communication and the media more generally |
| A2 | Appreciation of the increasingly important relationships between globalisation, contemporary journalism and communications processes |
| A3 | Understanding of how the specific dynamics introduced into media communication by changing forms of technology |
| A4 | Awareness of a range of writing strategies and their pragmatic function within a broader context of social and cultural change |
| B1 | Creatively interpret and apply theories, concepts and other critical material to processes and practices of journalism and other forms of media communication |
| B2 | Evaluate their own critical and practical work and that of their peers with reflexivity and consideration |
| B3 | Analyse the meanings produced in the production of media texts using a range of methods appropriate to the programme (e.g. semiotics; content analysis; social media analytics; ethnographic observation) |
| B4 | Think creatively, researching and problem solving in both practical and intellectual contexts and thereby developing distinctive skills as a theorist/practitioner |
| C1 | Synthesize and evaluate information from primary and secondary research for the purpose of producing essays, reports, presentations and dissertations |
| C2 | Draw on primary and secondary research to plan, produce and evaluate: creative ideas; promotional strategies and media plans; promotional material in different media |
| C3 | Work confidently in a self-directed way on both small and major projects, demonstrating transferable skills in time management, personal organisation and self-reflection |
| C4 | Communicate meaning effectively and with an understanding of professional standards in a range of genres (e.g. news stories, feature articles etc.) across a range of media platforms |
Course Structure
Level 4 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| CK1S12 | MOD011931 | Contemporary Popular Television | Running | 20 | specified |
| CK1S14 | MOD011935 | Rethinking Media Theory | Running | 20 | specified |
| CK1S15 | MOD011937 | Audio-Sound Cultures | Running | 20 | specified |
| CK1S17 | MOD013644 | Communication Now | Running | 20 | specified |
| BJ1S61 | MOD013820 | Introduction to Journalism | Running | 20 | specified |
| CK1S16 | MOD013330 | Media, Culture and Creative Industries in Wales | Running | 20 | specified |
Level 5 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BJ2S78 | MOD011944 | Practical Journalism and Communication Skills | Running | 20 | specified |
| CK2S11 | MOD011945 | Researching Media, Culture and Communication | Running | 20 | specified |
| CK2S12 | MOD011946 | Media Audiences and Fandom | Running | 20 | specified |
| CK2S13 | MOD011947 | Digital and Social Media | Running | 20 | core |
| CK2S14 | MOD011948 | Media, Culture and Journalism Work Experience | Running | 20 | specified |
| CK2S15 | MOD013331 | Media, Gender, and Global Diversity | Running | 20 | specified |
| CK3D03 | MOD013641 | Curation, Exhibition & Events | Running | 40 | specified |
Level 6 Modules
Teaching and Assessment
Learning and Teaching Methods
Fieldwork Fieldwork is a central aspect of research-led studies. As such, both Level 5 and Level 6 modules revolve around the notion of our students carrying out research ‘in the field’. This is particularly evident within the final-year Dissertation module.
Fieldtrips As well as local, module-focused visits to cultural centres, museums, governmental sites, etc., our students are offered the opportunity of taking part – alongside other Journalism-focused students – in one UK and one International field trip every year.
Work Placements These are an option in year two via GC2S02 work experience (optional module) and can (and historically often do) form part of the specified portfolio of industry-focussed work in BJ3S15 Creative Industries Practice.
Work-based Learning As mentioned above (see ‘The range of learning and teaching strategies’) the course is partly delivered in alignment with that of many other theory/practice-orientated courses. As such any work-based element is (currently) an optional element of the placement in Year 2.
Project Supervision Project supervision is an integral element of a number of modules across all three under-graduate years.
Practical Classes and Workshops The course is partly delivered in alignment with that of many other theory/practice-orientated courses. As such, practical classes and workshops are an integral element of a number of modules across all three under-graduate years.
Fieldwork Fieldwork involves an engagement with variety of themes and tasks relative to the delivery of the BJ-element of our first-year curriculum.
Directed Study (including Online Learning) Directed study refers to set exercises or tasks to be undertaken either independently by students or as part of small teams. Usually students will complete the set task or exercise for the following session where the outcomes will be reviewed by staff and their peers.
Independent Study Students are expected to undertake self-directed learning in the form of Independent study, this includes practical work, research, or other forms of activity. This may contribute directly towards an assignment or serve to broaden their contextual knowledge within the subject area.
Placement Students are supported in Year 2 (currently, and in the future) to find work placements to form part of their ‘work experience’ module.
Formative assessment-scheduled This particular element of learning and teaching methods and strategies is an integral element of the first-year module, CK1S06.
Employer Engagement
Means of Assessment
Learning Support
Course Exit Points
| Award | Criteria | Final |
|---|---|---|
| Certificate of Higher Education | 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 | Exit |
| Diploma of Higher Education | 240 credits of which at least 100 must be at Level 5 or above, 120 credits at Level 4 or above and no more than 20 credits at Level 3. | Exit |
| Bachelor of Arts (with Honours) | 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 | Final |
Progression Route
Within the Faculty of Creative Industries, a possible progression route is currently that of MA by Research. The course also equips our graduates for a range of a range of cognate taught postgraduate options at other institutions.
Entry Requirements
Admission to the course is typically through the following qualifications:
Inclusive Curriculum Statement
The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/
Addendum for Delivery at a Partner Institution
N/A
Methods Of Quality Standards
N/A
Quality Of Standards Indicators
N/A