BA (Hons) Media, Culture and Journalism

13 Oct 2026 - 31 Aug 2028

Course Leader James Rendell
Course Team Rebecca Williams, Andrew Pearsall, Rebecca Leach, Gwyneth Moore, Jennifer Whitney
Awarding Body University of South Wales
Teaching Institutions University of South Wales
Modes of Study Full Time, Part Time

Document Version

Version 12
Valid From 13 Oct 2026
Valid To 31 Aug 2028

QAA Benchmarks

N/A

Educational Aim

• Develop a substantial body of knowledge about the history, nature and importance of media, culture and journalism nationally, internationally, and in relation to the creative industries sector in Cardiff and Wales
• Develop the ability of students to understand and deploy theoretical approaches to the study of media, culture and journalism;
• Develop the ability of students to study and research independently, and to express their ideas in a coherent and clear manner, using a variety of forms, including critical comments, essays, presentations, reports, creative projects, portfolios and a dissertation
• Develop the students’ ability to deploy their critical, research, analytical and practical communication skills in the workplace

Learning Outcomes

A1 Understanding of academic theories relevant to the production, circulation and reception of media messages, and a critical, ethically-informed, reflexive approach to journalism, communication and the media more generally
A2 Appreciation of the increasingly important relationships between globalisation, contemporary journalism and communications processes
A3 Understanding of how the specific dynamics introduced into media communication by changing forms of technology
A4 Awareness of a range of writing strategies and their pragmatic function within a broader context of social and cultural change
B1 Creatively interpret and apply theories, concepts and other critical material to processes and practices of journalism and other forms of media communication
B2 Evaluate their own critical and practical work and that of their peers with reflexivity and consideration
B3 Analyse the meanings produced in the production of media texts using a range of methods appropriate to the programme (e.g. semiotics; content analysis; social media analytics; ethnographic observation)
B4 Think creatively, researching and problem solving in both practical and intellectual contexts and thereby developing distinctive skills as a theorist/practitioner
C1 Synthesize and evaluate information from primary and secondary research for the purpose of producing essays, reports, presentations and dissertations
C2 Draw on primary and secondary research to plan, produce and evaluate: creative ideas; promotional strategies and media plans; promotional material in different media
C3 Work confidently in a self-directed way on both small and major projects, demonstrating transferable skills in time management, personal organisation and self-reflection
C4 Communicate meaning effectively and with an understanding of professional standards in a range of genres (e.g. news stories, feature articles etc.) across a range of media platforms

Course Structure

Level 4 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
CK1S12 MOD011931 Contemporary Popular Television Running 20 specified
CK1S14 MOD011935 Rethinking Media Theory Running 20 specified
CK1S15 MOD011937 Audio-Sound Cultures Running 20 specified
CK1S17 MOD013644 Communication Now Running 20 specified
BJ1S61 MOD013820 Introduction to Journalism Running 20 specified
CK1S16 MOD013330 Media, Culture and Creative Industries in Wales Running 20 specified

Level 5 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
BJ2S78 MOD011944 Practical Journalism and Communication Skills Running 20 specified
CK2S11 MOD011945 Researching Media, Culture and Communication Running 20 specified
CK2S12 MOD011946 Media Audiences and Fandom Running 20 specified
CK2S13 MOD011947 Digital and Social Media Running 20 core
5A005E MOD014188 Comms and Campaigns In Development 20 specified
CK2S15 MOD013331 Media, Gender, and Global Diversity Running 20 specified

Level 6 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
CK3S18 MOD011949 International Media Running 20 specified
CK3S21 MOD011952 Transmedia and Media Convergence Running 20 specified
CK3D03 MOD013641 Curation, Exhibition & Events Running 40 specified
CK3D04 MOD013659 Major Research Project Running 40 specified

Teaching and Assessment


Learning and Teaching Methods

Alongside the theoretical underpinning of the course, practical classes and workshops are a core element of a number of modules across all three under-graduate years.

Fieldwork is a central aspect of research-led studies. As such, both Level 5 and Level 6 modules revolve around the notion of our students carrying out research ‘in the field’. This is particularly evident within the final-year Major Research Project module.
As well as local, module-focused visits to cultural centres, museums, governmental sites, etc., our students are offered the opportunity of taking part – alongside other Journalism-focused students – in one UK and one International field trip every year.
There are opportunities to undertake optional work placements in year two and three that develop students’ professional social networks and employability. Students are supported by staff to find these placements. Similarly, the course is partly delivered in alignment with that of many other theory/practice-orientated courses. At year two and three, modules offer work-based learning, collaborating with industry partners for in-class teaching, guest talks, and setting live briefs.

Project supervision is an integral element of a number of modules across all three under-graduate years.
Fieldwork involves an engagement with variety of themes and tasks relative to the delivery of the journalism-element in the first and second year

Directed study (including Online Learning) refers to set exercises or tasks to be undertaken either independently by students or as part of small teams. Usually, students will complete the set task or exercise for the following session where the outcomes will be reviewed by staff and their peers.
Formative assessments are another particular element of learning and teaching methods and strategies used across the three years.

Students are expected to undertake self-directed learning in the form of independent study, this includes practical work, research, or other forms of activity. This may contribute directly towards an assignment or serve to broaden their contextual knowledge within the subject area.


Employer Engagement


Means of Assessment

  • Portfolio

  • Presentation

  • Reflective Report

  • Essay

  • Annotated Playlist

  • Zine

  • Podcast

  • Video Essay

  • Vlogs

  • Focus Groups

  • Website Portfolio

  • Reflexive Learning Diary

  • Debate

  • Dissertation or Major Project

  • Academic Poster

  • Live Briefs

  • Media Campaigns

  • Community Cinema Event


Learning Support

Induction

The team provides a full programme of induction for both new and returning students each year. This is where, in particular, Level 4 students are given a full induction to the course in their first week to help them plan their studies and understand how the university works. Moreover, various Level 4 core modules will support students’ various skills development. This includes scholarly analytical skills in Rethinking Media Theory, industry knowledge and professional profile enhancement in Contemporary Popular Television and Media, Culture and the Creative Industries in Wales, practical content creation skills in Communication Now, and journalistic skills in Introduction to Journalism. As such, Level 4 modules provide ‘immersive learning’ experiences which aim to develop core skills for the rest of the course, and includes activities that help students become familiar with the course, university and its surrounding area.


Personal tutor

Students will be allocated a Personal Academic Coach (PAC) who follows their academic progress throughout the course, and gives pastoral guidance where appropriate. Personal tutors may change to reflect changes in staffing, or to ensure the best support within the Personal Academic Coaching system.
Office hours Each member of staff has office hours details posted on their doors and digitally at the start of each term. This is to ensure that the course team informs students when they are available for drop-in sessions to discuss course work or other issues. Moreover, the course team is available – both in class and office-based – throughout the week during standard working hours.

Tutorials

A tutorial is a one-to-one or several-to-one discussion with a tutor to discuss progress on a module. Each module may be delivered in different
ways depending on the content. The nature of the creative process means that contact needs to be flexible, so tutorials may, for example take the form of informal trouble-shooting sessions within class time.
Seminars A seminar is normally a many-to-one discussion with a tutor in which a small group of students can discuss their progress together. This is often more beneficial as students get an opportunity to see what other students are doing, and build their confidence in providing constructive support to others. This format of learning is particularly well suited to the theoretically based modules within the course.
Formative Assessment Many modules provide the opportunity to submit work for feedback (e.g. a plan for of a piece of written work). However, due to the inclusion of assessment tutorial help and support slots, Dissertation supervisory meetings, and so on, students receive formative feedback in a more formal manner during these session.

Progress meetings

Students are each appointed a Personal Academic Coach at the start of the academic year, and also traditionally make good use of office hours for less formal progress meetings with module leaders.
Research Supervision For Level 5 work experience-led studies, and the Dissertation at Level 6, where students are expected to be working largely independently, they will are allocated a supervisor who will guide them throughout their work/research. Students and staff will keep in touch using a variety of methods including email and meetings.

Online Resources

The course teaching team make extensive use in all modules of Blackboard/Unilearn in order to provide electronic copies of lecture and seminar material and of follow-up reading. An increasing number of relevant media, culture and journalism texts are now available as e-books via the Atrium library's online catalogue. Also, the course team uses a variety of methods to provide and links to online resources

Advice Centres

The Student Advice Zone is in the Library on the ground floor of the Cardiff campus. Students can have most queries answered here, or make an appointment to see a specialist advisor on matters relating to finance, health and wellbeing, as well as support with study skills.
DDS Service

Any students identified as in need of additional specialist support on account of disability are referred to the university’s Disability Service; this service provides information, advice and guidance to and co-ordinates support for USW students who have disabilities, including physical, sensory, mental health or unseen disabilities, specific learning difficulties (e.g. dyslexia) and autism.
IT/Library

Students use the LRC in the Atrium and can request material from the LRC at Trefforest. They are also able to submit inter-library loan requests where necessary. With regard to academic journals, all the most relevant journals for media and cultural studies and journalism are available, mostly in both hard copy and electronic formats. LRC induction sessions are held at the start of the academic year. Library staff are invited into the classroom on certain modules to provide information sessions aimed at raising awareness of the range and utility of the resources available.

Course Exit Points

Award Criteria Final
Certificate of Higher Education 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 Exit
Diploma of Higher Education 240 credits of which at least 100 must be at Level 5 or above, 120 credits at Level 4 or above and no more than 20 credits at Level 3. Exit
Bachelor of Arts (with Honours) 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 Final

Progression Route

Within the Faculty of Creative Industries, a possible progression route is currently that of MA by Research. The course also equips our graduates for a range of a range of cognate taught postgraduate options at other institutions.


Entry Requirements

Admission to the course is typically through the following qualifications:

Admission to the course is typically through the following qualifications:

A typical A-level offer is: BCC – CDD (equivalent to 104-80 UCAS tariff points).A typical Welsh Baccalaureate offer is: Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC – CD at A Level (equivalent to 104-80 UCAS tariff points).A typical BTEC offer is: BTEC Extended Diploma Distinction, Merit, Merit – Merit, Merit, Pass in a relevant subject (equivalent to 112-80 UCAS tariff points).Additional requirements: GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but careful consideration is always given to individual circumstances.


Inclusive Curriculum Statement

The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/


Addendum for Delivery at a Partner Institution

N/A


Methods Of Quality Standards

N/A


Quality Of Standards Indicators

N/A