BA (Hons) Media Production
10 Mar 2026 - 31 Aug 2028
| Course Leader | Paul Appleby, Gwyneth Moore |
|---|---|
| Course Team | Lesley Harbidge, Vivian Mainwaring, Mandy Carpenter, Lyndon Jones |
| Awarding Body | University of South Wales |
| Teaching Institutions | University of South Wales |
| Modes of Study | Full Time, Part Time |
Document Version
| Version | 3 |
|---|---|
| Valid From | 10 Mar 2026 |
| Valid To | 31 Aug 2028 |
QAA Benchmarks
Educational Aim
The Course aims to produce flexible, skilled, reflective practitioners who can operate with autonomy and confidence using advanced practical, intellectual, cognitive and entrepreneurial skills to make a significant contribution to the field of cross-platform media production, their local economies and body of knowledge in the discipline.
They will achieve this through successful completion of the scheme modules, and by undertaking the self-initiated projects that constitute the Course.
In line with external (including QAA), and internal benchmarks and guidance, the course aims to provide students with:
An in-depth knowledge and understanding of the profession, informed by current practice, scholarship and research, including a critical awareness of current issues and developments in the subject and the profession.
The ability to apply research to professional situations, both practical and theoretical.
The ability to use a range of practices and techniques applicable to professional activities and contexts.
The ability to produce a range of creative, exploratory, and innovative work, appropriate to professional contexts.
The specific professional skills related to working both independently and in teams.
The course will also enable students to develop transferrable skills so that those who wish to engage in other related professions like teaching, media research, marketing and communications etc. will be able to do so with confidence.
These aims will be achieved through the progressive and integrated course structure and the implementation of a teaching and learning strategy that strongly promotes the notion of learning by engagement in both theory and practice.
Learning Outcomes
| A1 | Knowledge of contemporary and emerging theoretical debates and developments relevant to the discipline. |
| A2 | Understanding of the principles, professional practices, and production processes of the media 'pipeline', from the idea through to presentation. |
| A3 | Understanding of the operation of the 'media' industry, its forms, markets and audiences, including the importance of the commissioning and funding process, ethical considerations and environmental concerns, and its role within the creative industries and contemporary cultural life. |
| B1 | Demonstration of the development of creative ideas and concepts based upon secure research strategies. |
| B2 | Research, analyse and critically evaluate theory, debates, and practice as relevant to the discipline. |
| B3 | Critically evaluate work produced, reflecting with reference to academic and/or professional requirements, industry practices, and published works. |
| C1 | Produce work in a clear and appropriate form, satisfying specified professional (industry or academic) requirements and expectations, utilising appropriate technologies, while ensuring compliance with any related regulations, such as Health and Safety. |
| C2 | Recognise own personal strengths and specific skills, and identify potential career goals. |
| C3 | Work in a professionally engaged and organised manner, individually, or within a team, including understanding of associated time management, roles and responsibilities. |
| C4 | Articulate the skills, knowledge and understanding required to be employable and entrepreneurial within the media industry |
Course Structure
Level 4 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BJ1D03 | MOD009384 | Visual Production Techniques 1 | Running | 40 | specified |
| BJ1S34 | MOD009383 | Creative Analysis and Development | Running | 20 | core |
| BJ1S35 | MOD009390 | Sound Design and Audio Production 1 | Running | 20 | specified |
| BJ1S36 | MOD009391 | Interactive - Design and Construction | Running | 20 | core |
| BJ1S37 | MOD009392 | Critical Culture 1 | Running | 20 | specified |
Level 5 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BJ2S44 | MOD009393 | Concept and Script Development | Running | 20 | specified |
| BJ2S45 | MOD009394 | Client Brief - Professional Practice | Running | 20 | core |
| BJ2S46 | MOD009395 | Visual Production Techniques 2 | Running | 20 | core |
| BJ2S47 | MOD009396 | Sound Design and Audio Production 2 | Running | 20 | core |
| BJ2S48 | MOD009397 | Interactive Storytelling | Running | 20 | core |
| BJ2S49 | MOD009398 | Critical Culture 2 | Running | 20 | specified |
Level 6 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BJ3S25 | MOD009399 | Major Project Development Package | Running | 20 | core |
| BJ3S26 | MOD009401 | Professional Freelance Practice | Running | 20 | specified |
| BJ3S34 | MOD010284 | Cultural Context – Research Project | Running | 20 | specified |
| BJ3T11 | MOD010335 | Major Media Production Project | Running | 60 | core |
| BJ3S26BI | MOD013857C | Ymarfer Llawrydd Proffesiynol | Running | 20 | optional |
Teaching and Assessment
Learning and Teaching Methods
The general strategy derives from the aims and learning outcomes of the programme. Its guiding principles are that the learning programme should be both stimulating and demanding, and should reflect:
A progressive development from a base of knowledge and understanding, to its application and integration in increasingly complex and professional contexts;
A progressive extension and refinement of student competencies with an increasing relative emphasis on intellectual/conceptual skills applied in a creative industries context, and a continued concern with personal skills;
The integration of personal (transferable) skills development within the creative industries environment;
A development of student responsibility for, and independence in, their own learning.
A balance is sought between the learning methods above. The general approach to the Learning and Teaching process for all the modules involves a combination of the following:
Lecture
Seminar
Tutorial
Presentation
Project Supervision
Demonstration
Practical classes and workshops
Supervised time in studio/workshop
Information and communications technology (ICT) based activities
Group/Team work
Fieldwork
External visits
Work based learning/Placement
Independent study
Directed study
Formative assessment – scheduled
Formative assessment – independent/peer/group
Students will be involved in three types of learning situation, as follows:
Contact with the lecturer (supported hours).
Study outside class times as directed by the lecturer: students will be asked to carry out a piece of research, work on practical skills or read relevant course material etc. (directed learning).
Study at their own initiative (independent learning).
Employer Engagement
The course engages with employers in a number of different contexts, including but not limited to the following:
Visiting Lecturers – Industry Practitioners
Live Projects
Collaborative Work
Competitions
Sponsorship
Means of Assessment
Assessment forms an integral part of the learning process and will keep pace with the delivery of each module. Assessment of student progress during each module is undertaken in two forms: summative, whereby a formal academic grade is given; and formative, which provides guidance to students.
Assessment within the programme provides the following:
Feedback so that students are able to judge how well they are developing and achieving module learning outcomes, and what they might need to do to improve (formative assessment);
A record of results relating to progression through the programme and the achievement of final or intermediate awards of qualifications (summative assessment);
Testing of all learning outcomes both formatively and summatively;
Confirmation of the standard of achievement measured against external benchmarks.
Assessment will be used to assess the level of learning through a combination of the following:
1. Diagnostic assessment, which predicts a student’s aptitude and preparedness for a module or programme of study and identifies possible learning problems;
2. Formative assessment, which gives students feedback on the progress they are making during their learning and signposts future action;
3. Summative assessment, which establishes what a student has achieved during or at the end of a module or their programme of study. It is the summative assessment, which certifies the level of achievement.
Specific assessment strategies will include:
Presentation
Portfolio
Practical assessment
Production
Viva Voce
Work placement
Project
Essay
Report
Self-reflective writing
Research plan/proposal/project/log
Case study
Creative writing
Personal development planning (PDP)
Practical written work
Formative Assessment (not formally assessed)
Formative assessment can include diagnostic assessment. It is guided by the need to provide students with developmental feedback and will be provided by means of the following:
Spoken and written commentsRegular feedback through seminar and tutorial activitiesFeedback on self-study tasksPeer evaluation (which may form part of the summative assessment strategies at later levels)
Throughout the module tutors will encourage students to develop and pursue their ideas through tutorials, constructive feedback and formative assessments. It is important to understand that this is not always formally graded feedback. If indicative grades are given, staff are only addressing work in terms of general indications of final grades and these may vary significantly depending upon the quality of the works formally submitted for summative assessment. Staff often use positive language, or critical comments to encourage students to progress their work and to develop resolutions to their ideas. The language or indicative grades provided during formative feedback in no way imply that a particular summative grade will be given.
Summative Assessment
Summative assessment is guided by the need to measure student achievement in relation to the aims and objectives specified for the programme and the specified learning outcomes of the individual modules. Specific module assessment requirements are set out in the ‘Assessment Requirements’ section within each module handbook.
Students will be given a module handbook with guidance notes for each summative assessment, which will inform them of:
The module leaderThe assignment requirements, (and the assessment titles)The date on which the assignments are to be submittedWhether it is to be completed individually or a by groupThe learning outcomes to be assessedThe form and size of the output required and whether there will be any penalty for under- or over-sizeThe criteria by which work will be graded (Assessment Criteria)Any advice on sources of information, techniques, module content to be usedInformation about retrievals
Module outcomes will be summatively assessed in accordance with the qualification descriptions outlined in the QAA Framework for Higher Education Qualifications.
Following the University Academic Blueprint, all modules will operate on a bonded model, i.e the overall grade for the module will determine the pass mark of the student and not individual assessments within the module.
Learning Support
Learning support is offered by members of staff, year tutors and the course team leader. In addition, students have access to the Faculty Advice Centre which not only provides direct assistance, but also liaises with academic staff and central Student Services. This ‘one stop’ approach means that students can easily access the support they need quickly and easily.
The University’s Student Services department provides a full range of counselling, support and guidance, in careers, health, mental wellbeing, disability and dyslexia and finance, which can be accessed by students directly or through the Faculty Advice Centre.
Through the Faculty Advice Centre and Student Services, students who have temporary or ongoing additional needs can apply for additional support, facilities or time to complete assessments.
Measure to support the student experience will therefore include:
Electronic progress file and support student engagement with Professional Development Planning
Faculty Student Handbook
Module Guides
ICIS
Course Leader and Module Leaders
Unilearn
Blackboard VLE
Student Services specialist advice for welfare, health or financial advice, and disability and dyslexia support
Student e-mail accounts
Computer Laboratories
Learning Resources Centre
Specialist guest lectures
Faculty Advice Centre
Disability and Dyslexia Support Co-ordinator
Student Staff Course Liaison Groups
Student Course Representatives
Educational Drop-In Centre
Course Exit Points
| Award | Criteria | Final |
|---|---|---|
| Bachelor of Arts (with Honours) | 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 | Final |
| Certificate of Higher Education | 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 | Exit |
| Diploma of Higher Education | 240 credits of which at least 100 must be at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 | Exit |
Progression Route
Entry Requirements
Admission to the course is typically through the following qualifications:
Entry Requirements:260 UCAS tariff points, eg, BCC at A-level Additional criteria: A-level in a media-related subject. GCSE: Five at grade C or above, including Mathematics and English language International Entry Requirements: We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details. English requirements:
In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component. The University of South Wales is committed to equal opportunities in its admissions and this is underpinned by the University of South Wales’s “Single Equality Scheme”, ensuring that all of its learning and teaching provision is accessible and inclusive. This is legally enforced by the Equality Act 2010. In applying to study, all prospective students will be interviewed regardless of age, disability, race, sexuality or gender, and will be offered a place as long as they meet the entry requirements of the course and reasonable adjustments can be put in place to ensure that the student can meet the learning outcomes of the degree.
Inclusive Curriculum Statement
The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/
Addendum for Delivery at a Partner Institution
N/A
Methods Of Quality Standards
A: Mechanisms for review and evaluation
Module reviews (feedback questionnaires and module leader report)
Annual Programme review
Periodic review which includes external panel members
Annual staff appraisal
Peer teaching observation
External examiner reports
Faculty Learning, Teaching and Student Experience Committee
B: Committees responsible for monitoring and evaluation
Programme Board
Faculty Quality Assurance Committee
Quality Audit Committee
Staff/Student Liaison Committee
Annual monitoring meeting
Subject Boards
Subject and Award Examination Boards, with External Examiner
C: Mechanisms for gaining student feedback
Student representation on Programme Board
Staff/student liaison committee
Module feedback questionnaires
Personal tutor contact
D: Staff development activities to improve the programme
Staff development activities to improve the programme
Training in the use of specialist facilities and software
Support for conference attendance, exhibitions, production and publication of staff work
Screenings and exhibitions of staff work
Research seminar programme
Annual staff appraisal identifying development needs
Peer teaching observation
University provision of basic staff development training courses
Quality Of Standards Indicators
This programme can demonstrate its quality through:
Internal moderation
External examiners
Annual monitoring
Faculty Quality Assurance Committee auditors
Student feedback
Highly supportive QAA institutional audit