BA (Hons) Hotel and Hospitality Management

01 Sep 2022 - 31 Aug 2026

Course Leader Laurence Blake
Course Team Sarah Campbell, Mary Hedderman, Sian Jenkins, Tina Thomas, David Phillips
Awarding Body University of South Wales
Teaching Institutions University of South Wales
Modes of Study Full Time, Part Time

Document Version

Version 5
Valid From 01 Sep 2022
Valid To 31 Aug 2026

QAA Benchmarks

This course spans a range of subject areas and sectors of the hospitality industry. Therefore, the QAA 2016 Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (henceforth EHLST) was judged to be the most relevant. This document can be accessed here: http://www.qaa.ac.uk/publications/information-and-guidance/publication/?PubID=3131#.WFv3Q-SdGUn

Educational Aim

• To produce work-ready graduates who possess deep understanding of hotel operations, management, sustainability and business ethics from an applied perspective.

• To develop subject specific knowledge and understanding appropriate to business and management careers in service sector industries, including study of organisations, their management and the changing environment in which they operate.

• To develop high level transferable skills such as critical, analytical and customer service skills, in addition to vocational competencies.

• To encourage creativity, enterprise, problem solving and develop appropriate research and communication skills.

• To prepare students for a career in management within a service sector environment and also to enable students to progress to further study or self-employment.

Learning Outcomes

A1 A1. Demonstrate detailed understanding and knowledge of concepts, principles, theories and techniques relevant to hospitality operations.
A2 A2. Apply the principles of management and leadership to formulate appropriate strategies.
A3 A3. Develop thorough understanding of mechanics of customer experience management and importance of service quality.
A4 A4. Demonstrate the ability to evaluate the significance of sustainable business management and CSR in the context of a for-profit enterprise.
A5 A5. Demonstrate critical understanding of the external environment in which the business operates.
B1 B1. Develop understanding of interdisciplinary nature of business and management within a service sector context.
B2 B2. Demonstrate the ability to devise appropriate research design to investigate service sector issues.
B3 B3. Solve organisational problems and make decisions by critically analysing business information.
B4 B4. Generate, develop and communicate innovative ideas and products.
C1 Learn and work autonomously and within small teams while reflecting through self-appraisal.
C2 Manage customer experience with key focus on service quality.
C3 Lead and manage individual staff and teams effectively.
C4 Demonstrate other subject specific skills including networking, collaboration and commercial acumen.
C5 Demonstrate and maintain operational competency.
C6 Demonstrate and maintain operational competency.
C7 Demonstrate and maintain professional competency.
C8 Demonstrate and maintain strategic competency in decision-making.

Course Structure

Level 4 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
BS1S88 MOD009306 Customer Service and Quality Systems Running 20 specified
LM1S18 MOD009953 Sustainable Food and Beverage Management Running 20 specified
MK1S11 MOD011409 Critical reflections on work based learning Running 20 specified
MK1S12 MOD011410 Hospitality in context Running 20 specified
MK1S13 MOD011411 Hospitality work based learning Running 20 specified
MK1S14 MOD011412 Project based learning Running 20 specified

Level 5 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
BS2D01 MOD009307 Sector - Work Based Learning - Practice and Reflection Running 40 core
BS2S82 MOD008158 Research Methods for Business Running 20 authorised substitution
BS2S88 MOD009956 Professional Practice Running 20 specified
LM2S21 MOD009960 Rooms Division Management Running 20 specified
LM2S22 MOD009961 Strategies for Revenue Management Running 20 specified
MK2S11 MOD009959 Digital marketing for hotels Running 20 specified

Level 6 Modules

Module Code Module Id Module Title Module Status Credit Value Module Type
EB3SX1 MOD011314 International Business Management Running 20 specified
HR3S22 MOD012281 Leadership and Management Running 20 specified
LM3D02 MOD009962 Professional Practice with Specialisation Running 40 specified
LM3D03 MOD009965 Hospitality consultancy project Running 40 authorised substitution
LM3S20 MOD009963 Critical Reflections on Learning in the Workplace Running 20 specified
LM3S21 MOD009964 Sustainable Hotel Operations Running 20 specified

Teaching and Assessment


Learning and Teaching Methods

Strategies for Revenue Management and Digital Marketing for Hotels are two modules where simulation software is utilised. On occasion there will be the necessity for a traditional lecture approach, though these lectures will always be interactive. A seminar approach will be utilised to complement the lectures. This will allow the subject matter to be contextualised to different sub-sectors of the hospitality industry. Group work will be an important learning and teaching method, particularly in seminars and will also be incorporated in the assessment regime. Group work will also be utilised to promote immersive learning as per the University’s academic blueprint. There are 60 credits per year of WBL embedded in the course. Students will be expected to undertake experience hours at the Celtic Manor Resort totaling 240 hours per year. Visits by academics and practitioners from the field will be organised on a regular basis. Students will be provided with reading recommendations, homework questions and opportunities to engage with online module material. Students will utilise the independent study time to complete summative and formative assessments.


Employer Engagement

Speakers from service sector will be invited to share their experiences in the hospitality sector.


Fieldtrips will be organised in order to support student learning. Some examples would be breweries, eco-
hotels and food festivals.

See above


60 credits per year are designated as WBL. This will include placement activity at Celtic Manor Resort.

This will be in the way of committee of industry experts, led by colleagues from Celtic Manor. Such information will be used to ensure that the curriculum


Means of Assessment

There will be two types of assessments – summative (graded work, assessment of learning) and formative (not graded, assessment for learning). As far as summative assessments are concerned, a wide range of assessment strategies will be used including oral, written, group and individual work, reflective portfolios and PBL exercises. Formative assessments will be embedded throughout the delivery of the course to support student learning. For the academic modules, this will be in the way of seminars and tutorial exercises, for example. For WBL modules, the module leaders will organise regular support sessions (group as well as individual). In addition, students will receive regular feedback on their work performance through meetings with mentors. Students will be formally assessed using USW’s competency assessment framework at the end of each term. Keeping in mind that the WBL activity continues across both terms, this will also help to assess students’ progress and development and therefore act as formative and summative assessment at the same time. Should a student be seen falling short in a particular skill or competency, bespoke support plans can be devised in consultation with the mentors and Learning & Development team at the placement provider. It must also be highlighted that a wide range of assessment methods will be employed. This is keeping in mind the basic principle of equality and diversity as per QAA subject benchmarks. Furthermore, there is a good mix of theoretical and applied assessment methods. In addition, the assessment methods also embed key principles as laid out by Institute of Hospitality’s Management Standards (please see section
1.3 of the standards for more details).

As part of the work based learning experience students will be assessed on professional and operational core competencies on a pass/fail basis. These assessments incorporate formative feedback to support student development and improve student opportunity for success. These elements of assessment are pass/fail with no right to repeat.1 The failure of these assessments will require transferring from the BA (Hons) Hotel and Hospitality Management to the BA (Hons) Business and Management (Hotel Management) course.


Learning Support

Students will enjoy a comprehensive induction programme at the start of the course. This will be delivered in two parts:
1. an on-campus induction at University of South Wales’s Newport City campus. USW induction content will introduce all aspects of student life such as pastoral care and wider University services and includes several sessions aimed at developing interpersonal skills.
2. an on-site induction at Celtic Manor Resort where students will go through a tailor made induction programme which will include a tour of the property, meeting with the team, introduction to rules and regulations and health and safety training.

Students will also benefit from departmental level inductions where they will be working / training. Typically, students will learn about company policies and their specific roles and will have the opportunity to meet with their mentors and leadership team. In addition, they will also receive additional inputs into food safety, COSHH (Control of Substances Hazardous to Health), health and safety and emergency procedures.

Students will be regularly visited by the Course Leader when undertaking work-based learning to reinforce the fact that they are USW students. This is very important as the students are required to spend substantial amount of time off campus.

Course Exit Points

Award Criteria Final
Bachelor of Arts (with Honours) 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 Final
Certificate of Higher Education 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 Exit
Diploma of Higher Education 240 credits of which at least 100 must be at Level 5 or above, 120 credits at Level 4 or above and no more than 20 credits at Level 3. Exit

Progression Route

MBA, MBA Global, MSc Strategic and Digital Marketing and MSc Management.


Entry Requirements

Admission to the course is typically through the following qualifications:

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer
BCC - CDD (this is equivalent to 104-80 UCAS tariff points).
(i) Typical Welsh BACC Offer
Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).
(i) Typical BTEC Offer
BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).
(i) Typical IB Offer
Pass the International Baccalaureate Diploma with higher grades of between 655-445(this is equivalent to 112-80 UCAS tariff points)
(i) Typical Access to HE Offer
Pass the Access to HE Diploma with 60 credits overall – the credits should equate to between 106-80 UCAS tariff points (examples below)
45 Level 3 credits equating to 15 Distinctions, 24 Merits and 6 Passes in a relevant subject (106 UCAS Tariff Points)
45 Level 3 credits equating to 12 Distinctions, 6 Merits and 27 Passes in a relevant subject (80 UCAS Tariff Points)


Inclusive Curriculum Statement

The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/


Addendum for Delivery at a Partner Institution

N/A


Methods Of Quality Standards

N/A


Quality Of Standards Indicators

N/A