BSc (Hons) Marketing
01 Sep 2026 - 31 Aug 2027
| Course Leader | Callum Evans |
|---|---|
| Course Team | Mary Hedderman, Martyn Rowling, Sofia Christidi, Marie Clifford, Lauren Thomas, Georgia Thomas, Emma Wheeler |
| Awarding Body | University of South Wales |
| Teaching Institutions | University of South Wales |
| Modes of Study | Part Time, Full Time, Full Time Sandwich |
Document Version
| Version | 4 |
|---|---|
| Valid From | 01 Sep 2026 |
| Valid To | 31 Aug 2027 |
QAA Benchmarks
Educational Aim
The primary aim of the BSc (Hons) Marketing degree is to:
Produce confident, flexible marketing graduates with the skills and understanding necessary to perform marketing in a challenging omni-channel business environment.
In order to produce this, the course has been developed in line with the industry’s major professional body, the Chartered Institute of Marketing (CIM), which specifies a range of desirable skills, competencies, and behaviours (highlighted in section B).
The objectives of the BSc (Hons) Marketing degree are to:
Provide students with a well-rounded and contemporary marketing education through a balance of theory and practice.
Enable students to understand and explore their preferred areas of marketing through relevant experiences such as placements and project work.
Develop work-ready marketing graduates equipped with industry-relevant knowledge and skills.
As a result of meeting these aims, the BSc (Hons) Marketing offers students a future facing and integrated business education which focusses on supporting students to develop the skills and competencies required in a contemporary and future labour market when pursuing a career in Marketing. This is driven by:
The Business School and USW Graduate Attributes Frameworks.
Requirements of key professional bodies.
Engagement with key employers.
The curriculum aims to challenge students in their ways of thinking, behaving and learning; issues of ethics and ethical decision making, sustainability, and global citizenship are embedded within a range of modules.
The course programme actively seeks input from the external environment and student learning is grounded in the external context wherever appropriate. For example, through external speakers; live case studies and assessments that require students to test out theory concepts in practice. In addition, students are required at level 5 to actively develop experience through 40 credits of work-based learning. Student achievement is supported by embedded and explicit personal development of transferable skills and competencies over all three levels; supporting student transition into higher education, underpinning employability and professional practice and the ethos of lifelong learning.
This course provides a comprehensive business education whilst specialising at levels 5 and 6 in the key aspects of marketing management. Specialist modules equip students with the range of knowledge and skills for a successful career in a complex business world. The course offers a broad range of modules, ensuring breadth of knowledge to support students in their future career aspirations. Successful completion of the course requires students to be entrepreneurial, creative, independent, analytical and critical. It requires them to work effectively within diverse teams and demonstrate strong information literacy, a spirit of enquiry and to be reflective in practice. It will also require a broad theoretical and practical knowledge of a range of business functions and the wider international business environment.
The course has been developed in line with the CIM, the marketing industry’s major professional body, which specifies a range of desirable skills, competencies, and behaviours as highlighted below (CIM, 2019). It also considers more widely, ‘skills clusters’ which graduates may need to demonstrate as their careers continue to evolve through changing economic and technological developments (World Economic Forum, 2016).
Chartered Institute of Marketing (2019). ‘Professional Marketing Competencies’. Available at:
https://www.cim.co.uk/membership/professional-marketing-competencies/ (Date accessed: 26/02/2019).
World Economic Forum (2016) - Changing emphasis on skills in the consumer industries.
Learning Outcomes
| A1 | Clear knowledge of how marketing relates to other major business disciplines, alongside an understanding of specific concepts, principles, theories and techniques relevant to marketing. |
| A2 | Knowledge and understanding of the functions and processes of organisations, their influence upon the external environment andpractices for effective management of marketing organisations. |
| A3 | Comprehension of international, national, and local context to business and marketing activities. |
| A4 | Understand how consumer psychology and behaviour, along with factors such as culture, technology, and competition affect choice and consumption. |
| B1 | Collect, analyse, and discuss relevant marketing information, and use it appropriately to solve problems and make decisions. |
| B2 | Identify relevant theories, arguments, concepts, assumptions and implicit values, and evaluate them in terms of the available evidence. |
| B3 | Plan and conduct research or development work, evaluate the outcomes and draw valid conclusions. |
| B4 | The ability to formulate appropriate questions and evidence-based judgements, to achieve appropriate solutions for business and marketing issues. |
| C1 | Demonstrate an ability to critically reflect on one’s professional and/or academic practice and consider how to continue one’s personal or professional development. |
| C2 | Acquire and utilise a range of marketing skills to enhance employability and make an immediate contribution to an employer's activities. |
| C3 | Develop a range of desirable business and marketing behaviours such as creativity, responsibility, and commercial awareness. |
| C4 | Develop a range of marketing skill proficiencies such as communications planning, reputation management, and data management. |
Course Structure
Level 0 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BSPU51 | MOD012070 | Employment Experience - Sandwich Year | Running | 0 | specified |
Level 3 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| HU0S021 | MOD012390 | Study Skills | Running | 20 | specified |
| HU0S022 | MOD012391 | Investigative Project | Running | 20 | specified |
| HU0S023 | MOD012392 | Digital Capability | Running | 20 | specified |
| HU0S025 | MOD012394 | Organisational Psychology | Running | 20 | specified |
| HU0S032 | MOD012401 | Business Administration | Running | 20 | specified |
| HU0S033 | MOD012402 | Statistics | Running | 20 | specified |
Level 4 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| CAS001 | MOD011501 | Centre for Academic Success - Managing and Developing Self - Knowledge | Running | 0 | specified |
| MK1S05 | MOD013319 | Event Management Skills | Running | 20 | specified |
| MK1S06 | MOD013320 | Content Creation for Marketers | Running | 20 | specified |
| MK1SX1 | MOD011255 | Marketing and Consumer Behaviour | Running | 20 | specified |
| MK1SX1W | MOD011500C | Marchnata ac Ymddygiad Defnyddwyr | Running | 20 | authorised substitution |
| DG1S49 | MOD010062 | Advertising Fundamentals | Running | 20 | specified |
| DG1S51 | MOD010075 | Copywriting | Running | 20 | specified |
| FA1S71 | MOD013854 | Branding | Running | 20 | specified |
| BS1SX1 | MOD011258 | Economics, Law and the Business Environment | Running | 20 | specified |
Level 5 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| CAS002 | MOD011502 | Centre for Academic Success – Managing and Developing Self | Running | 0 | specified |
| MK2SX1 | MOD011342 | Digital Marketing: Tools and Techniques | Running | 20 | specified |
| MK2SX2 | MOD011343 | Creative Marketing Communications | Running | 20 | specified |
| MK2SX7 | MOD012814 | Marketing in the Community | Running | 20 | specified |
| MK2SX8 | MOD012934 | Professional Development Planning for Marketers | Running | 20 | specified |
| MK2SX9 | MOD012935 | Marketing Employment Experience | Running | 20 | specified |
| 5C001E | MOD014032 | Market Research Project | Running | 40 | specified |
Level 6 Modules
| Module Code | Module Id | Module Title | Module Status | Credit Value | Module Type |
|---|---|---|---|---|---|
| BS3DX2 | MOD011265 | Consultancy Project | Running | 40 | optional |
| BS3DX2W | MOD011497C | Prosiect Ymgynghori | Running | 40 | authorised substitution |
| BS3DX3 | MOD011266 | Critical Enquiry Project | Running | 40 | specified |
| BS3DX3W | MOD011493 | Prosiect Ymholi Beirniadol | Running | 40 | authorised substitution |
| CAS003 | MOD011503 | Centre for Academic Success - Managing and Developing Self - Evaluation | Running | 0 | specified |
| MK3S86 | MOD008125 | Public Relations and Reputation Management | Running | 20 | specified |
| MK3SX1 | MOD011348 | Professional Selling and Business Development | Running | 20 | specified |
| ST3SX1 | MOD011264 | Strategic Management | Running | 20 | specified |
| MK3SX3 | MOD013521 | Services Marketing | Running | 20 | specified |
Teaching and Assessment
Learning and Teaching Methods
Active/simulation based N/A
Lectures
Lectures are used to deliver theoretical foundations. These are contextualised and applied in seminars/workshops. Lectures will be engaging and interactive using technology solutions to the traditional challenges of large-group teaching.
Seminars
A seminar approach will be utilised to complement the lectures. This will allow the subject matter to be contextualised based on pathways of study and to effectively apply theory to practice.
Tutorials
Not part of the credit bearing modules.
CAS sessions will incorporate tutorial activity for targeted academic and employability skills development support. 1,2,3
Groupwork
Group work will be an important learning and teaching method, particularly in seminars and will also be incorporated in the assessment regime (except for Level 6 group work not being assessed). Group work will also be utilised to promote immersive learning as per the University’s Academic Blueprint. Specific examples are:
Level 4– Event Management Skills
Level 5– Creative Marketing Communications
Level 6– Public Relations and Reputation Management
Work Based
Students complete WBL as an essential part of the Marketing Employment Experience and Professional Development Planning for Marketers at level 5.
Project Supervision
Students will be supervised through project work at level 6 of study
Practical Classes and Workshops
Along with seminar activities within the course practical classes and workshops enable more interactive learning for students. Where appropriate, these sessions can make use of Faculty teaching laptops and tablets that can be booked to take into classes. Example modules include
Level 4 – Event Management Skills
Level 5 – Digital Marketing; Tools and Techniques Level 6 – Professional Selling and Business
External Visits (including fieldtrips)
Company visits will form part of the work based learning modules and will be dependent on the internship or Clinic project undertaken.
Ad hoc industry visits can be incorporated at the Module Leader discretion into modules. n/a
Directed Study (including Online Learning)
Students will be provided with reading recommendations, self-study questions and opportunities to engage with online module material. Academic development support will be provided online. Flipped classroom principles will be applied at all levels of study and students will be expected to prepare to actively engage in class.
Independent Study
Students will utilise the independent study time to complete summative and formative assessments. They are also expected to stay abreast of current affairs and business news.
Placement
All students will be supported in engaging with a 40 week SW placement between levels 5 and 6. 2
Study Abroad
This is not an option unless students choose to undertake an Erasmus term or year abroad. This is on a case by case basis.
Formative assessment-scheduled
Scheduled opportunity for formative assessment is targeted at students during level 4 and 5 in order to provide a structure to learning. Formative assessment will also be embedded on an ongoing basis. CAS provision will provide regular formative assessment on the development of academic skills at each level.
Formative assessment-independent
During level 5 independent formative assessment is introduced as students are more confident in their learning and this becomes the principle focus at level 6. CAS provision will provide regular formative assessment on the development of academic skills at each level. The use of online activities (such as MCQs and peer review) can be utilised for students to self-assess their development and progress.
Students have the opportunity to undertake externally certified marketing qualifications such as CIM, IDDM, and Google Analytics etc but they are not mandatory.
CAS and some modules will include online activities (such as MCQs and peer review) for students to self-assess their development and progress.
Employer Engagement
Employer Engagement will be achieved by:
Visiting Speakers
Visiting speakers are provided on a yearly basis. The highest number of speakers is in the final year, where students have previously sourced internships by attending guest lectures.
Volunteering
Volunteering opportunities are available for all students. Through the Business Clinic students can take the voluntary role of ‘trainee analysts’ working with a range of external partners.
Fieldwork
N/A
Fieldtrips
N/A
Work Placements
A 10 week placement is a mandatory part of the course.
Work-based Learning
Work based learning is achieved via the placement.
Sandwich Years
Sandwich years are available, and students are encouraged to take up this opportunity. Students undertaking a sandwich year (and placement students) are invited to share their experiences with first year students and this also boost their public speaking skills.
Employer Forums
Events such as Business Futures and the internship poster presentations are some of the opportunities for students to engage and network with employers.
Means of Assessment
Learning Support
The learning support available through the course
Induction
Students will enjoy a comprehensive induction programme at the start of the course. The first week of induction will be at the University of South Wales’s Treforest campus. Induction content will introduce all aspects of student life such as VLE training, pastoral care and wider University services, alongside events to build course identity. Week two of induction will take the form of an immersive enterprise activity, Ignite.
Level 5 induction will focus on raising students’ aspirations and reinforce expectations around professional practice and employability development. The immersive learning weeks will focus on preparing students for their work-based learning, which will include simulated activities around the graduate recruitment and selection process.
Level 6 induction will focus strongly on future career aspirations and planning, with the immersive learning focusing on intensive research skills to support the final year project.
Personal tutor
At each level students are supported by a Personal Academic Coach, an academic member of staff who will have access to information on the performance and profile of the student, allowing them to effectively support students' personal and academic development. This is an academic role and where students have problems of a personal nature (health, wellbeing, financial, etc) they can be referred to the appropriate University Support Services.
Office hours
Office hours are shared with all students at the beginning of term and are also typically available on the module’s Blackboard site. Students are made aware of the department’s open door policy.
Tutorials
The Centre for Academic Success sessions will incorporate tutorial activity for targeted academic and employability skills development support.
Seminars
As can be seen in the learning and teaching section, seminars will be used as a pedagogical device. This will allow contextualisation and application of theoretical concepts explored throughout the module.
Formative Assessment
Formative assessment is undertaken in the form of presentations (i.e. flipped classroom) alongside commenting on draft work where appropriate.
Progress meetings
Personal Academic Coaches hold three progress meetings per year. All student progress is formally reviewed in January subsequent to completion of the first 60 credits of study.
Research Supervision
Project supervision is allocated, where possible in line with students’ chosen area of specialism for the level 6 40-credit enquiry project.
Online Resources
All module content will be made available on UniLearn (VLE Blackboard). Additional online academic support will be provided as part of the CAS provision. All modules make use of UniLearn for web-enhanced delivery to at least the recommended minimum standard and for communications with students.
Additional support is provided through the Student Development and Study Skills Service who have self-directed online materials and tutorials which.
Advice Zones
There is a Student Advice Zone located at the Treforest Campus and also provision for online support. They provide confidential guidance and advice to students on all aspects of their university experience and are integrated to make direct referrals University Professional and Support Services.
Further information on their services and availability can be found here:
Advice Zone Online
Advice Zones
DDS Service
As per QAA subject benchmarks, the University will ensure that the curriculum and learning opportunities are inclusive and therefore reasonable adjustments will be made to accommodate needs of students with disabilities.
Students requiring support for their studies are assessed by the Student Services Team and individual Learning Support Plans are put in place. For more information see:
Disability Service
Dyslexia
IT/Library
Module resources and texts are where possible available electronically and any core texts for the course are stocked at the Treforest library.
There is a dedicated Business School Librarian who guest delivers within modules, appropriate training to students. This includes demonstrations and workshops for example on how to use USW FindIt, identifying sources of quality information, etc. The Librarian also offers students’ one-to-one or small group bespoke support.
For more information see: Library Services at the University of South Wales.
There are computer labs with open access on both campuses, ensuring students have access to PCs. WiFi is also available across both campuses and students can loan laptops for independent-study.
Information on IT facilities and support can be found here:
IT, Media and Technical Services
Course Exit Points
| Award | Criteria | Final |
|---|---|---|
| Bachelor of Science (with Honours) | 360 credits of which at least 100 must be at Level 6 or above, 120 at Level 5 or above, 120 at Level 4 or above and no more than 20 at Level 3 | Final |
| Certificate of Higher Education | 120 credits of which at least 100 must be at Level 4 or above and no more than 20 at Level 3 | Intermediate |
| Diploma of Higher Education | 240 credits of which at least 100 must be at Level 5 or above, 120 credits at Level 4 or above and no more than 20 credits at Level 3. | Intermediate |
Progression Route
MSc MarketingMSc Strategic Digital MarketingMSc Public RelationsMBAMSc ManagementAnd also a range of other specialist masters in procurement, logistics, human resource management, international business, and enterprise and project management.
Entry Requirements
Admission to the course is typically through the following qualifications:
The most up to date entry requirements for the School’s undergraduate degrees courses can be found on the course page of the University website: www.southwales.ac.uk/courses/ba-hons-business-management/.
The entry criteria below shows the qualification range within which the University will make offers. Most offers made at the higher end, but we do consider all aspects of an application. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.
Typical A-Level offer is BCC - CDD (this is equivalent to 104-80 UCAS tariff points).
Typical Welsh BACC offer: Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).
Typical BTEC Offer: BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).
Typical IB Offer: Pass the International Baccalaureate Diploma with a minimum of 80 UCAS tariff points from Higher Levels.
Typical Access to HE Offer: Pass the Access to HE Diploma and obtain a minimum of 80 UCAS tariff points.
Additional requirements include GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances
For international students, information can be found on the university’s website: http://international.southwales.ac.uk/apply/international/ucas-direct. In general international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.
Students who complete the CertHE Business and Management are eligible to apply for direct entry onto level 5 of the BSc (Hons) Marketing Management degree.
Inclusive Curriculum Statement
The University of South Wales operates a policy of inclusive learning, teaching and assessment to ensure that all students have an equal opportunity to fulfil their educational potential. Course teams will have considered ways of designing out any potentially disadvantageous element of courses during the course design process. However some specific needs may remain, details about how to apply to have your needs assessed can be found at: http://unilife.southwales.ac.uk/pages/3040-disability-and-dyslexia-service/
Addendum for Delivery at a Partner Institution
N/A
Methods Of Quality Standards
N/A
Quality Of Standards Indicators
N/A